At some point, the current coronavirus pandemic will end. Is your business set up to thrive in the post-COVID-19 business landscape? The reality is, the novel coronavirus, known as COVID-19, has upended life for people all over the world. One of the most significant changes that has affected businesses is social distancing. Whether communities are [read more…]
There’s a big myth in content marketing today: “Simply publish great content on a regular basis, and you will drive traffic, rank in search engines, and grow your business.” People who believe this myth end up doing one of two things: Publishing blog posts and hope people visit their site. Promoting lots of subpar content, [read more…]
Content marketing is one of the best ways to reach your target audience in a non-intrusive way. Since content provides value, it allows you to enter your customer’s lives seamlessly and on a regular basis. But, just like other marketing methods, there’s a difference between how you market to B2C and B2B audiences. They have [read more…]
Content marketing is becoming ever more popular. More and more businesses are started blogs and publishing content. They’re curating posts on social media. They’re running paid ads to drive traffic to their latest articles. And they’re following the advice of every big name in content marketing — the blogs that coined the term and/or promoted [read more…]