AI copywriting and content writing tools: A full overview

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Do you want to take advantage of the benefits of AI-generated content? Not all tools are created equal. Find out how to choose the best AI content generation tools for your needs and how best to use them.

But what exactly is AI content and what advantages does it offer? Understand the technology behind AI-generated content and how you can make it work for you.

AI generated content: trend or delusion?

Are AI copywriting tools worth using?

If you work in any aspect of digital marketing or online publishing, you can’t have missed the hype surrounding ChatGPT, Jasper, and other AI copywriting tools.

These AI writing assistants promise to save time, money, and effort by generating content ideas and even complete pieces of copy. But are they really worth using? Or do the risks outweigh the advantages?

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The quick answer is that it depends on how you use these tools and what you’re trying to achieve. If you’re hoping that AI will take over the entire process of content generation so you can fire your writing team, you’re going to be disappointed. AI is not a replacement for human copywriters.

However, artificial intelligence does work well as an assistant to a human writer. It can be a fantastic tool for helping the creative process and suggesting direction for content ideas and structure.

You can also use AI to speed up content production by creating content outlines, generating headline ideas, and writing meta descriptions and short pieces of copy.

In this article, we’ll look at some of the most popular AI copywriting and content creation tools available today.

The best AI copywriting tools

There are new AI copywriting tools appearing every day. Some of them can be very useful, while you may want to avoid others. Here are a few of the top-rated AI content writing tools you might want to consider:


Jasper (formerly known as Jarvis) made headlines when it became one of the first AI tools to hit “unicorn” status, meaning it was valued at over $1 billion.

While Jasper now includes a chatbot similar to ChatGPT, its main interface is a freeform text editor that takes commands written in plain English and writes paragraphs of copy based on the instructions it’s given.

Jasper also comes with several content templates to assist in producing different types of copy, such as product descriptions, social media posts, and blog articles.

Jasper features

  • Templates based on popular copywriting frameworks such as AIDA
  • A one-shot blog post template that will generate an entire blog post with an introduction, body, and conclusion
  • Option to specify the tone of voice, such as “friendly” or “informative,” or even a specific person such as “Joe Rogan”
  • “Boss mode” feature that allows for long-form content creation in an editor similar to Google Docs
  • Chrome extension that enables you to use Jasper anywhere you write on the web
  • Built-in integration with Surfer SEO
  • Supports over 29 languages (although the official word is it’s trained more “thoroughly” in English)


Jasper pricing is based on the number of words you generate each month, with plans starting from $49 a month for 50,000 words.

Pros and cons of Jasper for AI copywriting


  • Generally good quality writing output
  • Wide selection of templates and use cases
  • Integration with Surfer SEO helps to speed up and optimize content production
  • Lots of video tutorials and user-generated tips and tricks to help you get the most out of the tool


  • Price is based on word count and more expensive than its competitors
  • Copy can be generic and doesn’t go into detail
  • Content repetition is common
  • Facts are often incorrect
  • Plagiarism detector costs additional credits to use

Writesonic is an easy-to-use AI copywriting tool designed to make content creation faster and more efficient. Aimed at marketers, small business owners, and website publishers, it gives users the ability to generate entire pieces of content at the click of a button.

The template-based interface allows users to quickly produce content such as landing pages, CTAs, Amazon product descriptions, and blog posts. It also includes specific templates to generate content for social media platforms including Twitter, LinkedIn, Instagram, and TikTok.

Writesonic features

  • Large library of templates designed to help you create content for specific business and marketing purposes such as a social media content plan or company mission
  • Paraphrasing tool for rewriting content
  • Quickly generate ideas for blog content and articles
  • Surfer SEO integration
  • Trained on copy from some of the world’s top brands (unfortunately, the company doesn’t specify which brands!)


Somewhat uniquely, Writesonic allows you to adjust the quality of the content produced from “economy” to “premium” and pricing changes accordingly. Content generated at economy level is generally simpler and similar to what you might expect from a non-native writer, while premium content is more creative and uses a wider vocabulary. Plans start from $12.67 a month for 19,000 words at the premium level and 190,000 words at the economy level.

Pros and cons of Writesonic for AI copywriting


  • Easy to use without needing to follow extensive training
  • Templates designed specifically for producing marketing and business copy
  • Surfer SEO integration is a bonus if you already use this tool


  • Cheaper content levels are low-quality
  • There are word limits on the plans, so if you’re generating a lot of content, you’ll end up paying more than if you chose a tool with unlimited plans; the cheapest plan level at premium quality includes only 75,000 words, and you pay even for content you don’t use
  • No plagiarism detector or checking for duplicated content markets itself as a tool to overcome writer’s block, with promises to help writers write blog posts 10x faster and assist business owners in crafting more compelling copy.

The tool is designed mainly for writing blog posts, emails, and social media posts, and it’s very easy to get started with a step-by-step wizard that asks for details about your brand and products before spitting out a selection of auto-generated content. is very clear that the copy you generate with the tool is not intended to be published as is, and you should rather use it as a starting point to edit, refine, and expand upon. features

  • Specific templates for different types of content, such as listicles, how-to blogs, and email nurture sequences
  • AI workflow automation to speed up content production
  • Creates copy designed to be optimized for high conversions
  • Social media caption and description generator for all the major platforms

Pricing offers a free plan that allows you to generate up to 2,000 words a month. Paid plans start at $36 a month. The major benefit of over its competitors is that the pro plans offer unlimited words, so you can generate as much content as you wish without having to pay extra for it.

Pros and cons of for AI copywriting


  • Unlimited content generation for a reasonable price
  • Templates help to produce specific types of content rather than just paragraphs
  • Simple and easy-to-use interface


  • Facts are often incorrect and must be checked before you can use the content
  • Quality of generated content is variable
  • Long-form content generator needs improvement

The best AI tools to rewrite content

There are many reasons why you might want to rewrite content, from simply wanting to redraft a piece of copy in a more engaging way to replicating an entire blog post while ensuring it’s not at risk of duplicate content penalties.

Most AI tools offer some sort of paraphrasing feature to help you quickly redraft content and make it undetectable by tools like Copyscape. However, publishing someone else’s content that you’ve rewritten is ethically problematic, even if it can’t currently be detected by an automated tool. If you choose to use this kind of content on your website, it’s possible the copyright owner of the original content could take legal action. Google also takes a dim view of this practice, so you may be at risk of search engine penalties if they’re able to detect it at some point in the future.

The main benefits of using one of these tools are that the AI can understand sentence structure, so the result should be readable (unlike the article spinners of the early days of SEO), and it’s much faster than manually copyediting a piece of content. But because of the issues previously mentioned, it’s best to stick to rewording your own content.


While Wordtune can also create content from scratch, its main focus is to help you quickly rewrite pieces of existing copy as unique content with varying options to lengthen or shorten the copy or give it a new tone of voice.

Wordtune also comes with a Chrome extension for summarizing long-form text, which will take the main points from a blog post, academic paper, or report and produce a short summary. This can be a very useful tool for speeding up research and helping you to understand complex topics.


  • Add “spices” to your text by adding a joke, fact, or analogy to make it more engaging
  • Includes Chrome extension to find synonyms for words you write in emails, social media, and other places on the web
  • Rewrite function makes content original to avoid plagiarism
  • Summarize long text and YouTube videos


Wordtune offers a free plan, which allows you to rewrite 10 short pieces of copy a day. Premium plans start from $9.99 a month with unlimited rewrites of whole paragraphs and all the features.

Pros and cons of Wordtune for rewriting content


  • Change the tone of text or add extra touches at the click of a button
  • Content summarizer speeds up online research time
  • Chrome extensions mean you can use the tool wherever you write on the web
  • Useful for checking the grammar and spelling of your content


  • It’s only possible to rewrite short pieces of content at a time
  • Chrome extension can be buggy
  • Works only with English content

QuillBot is an AI-powered paraphrasing tool that helps you quickly rewrite content to improve grammar and fluency, change the tone of the text, or add more creative ideas.

The tool also includes a plagiarism checker, which will identify any duplicate content and suggest ways to rewrite it or instantly add an accurate citation.


  • Translate between over 100 languages
  • Summarize text into key sentences
  • Generate citations from web pages, journal articles, or books
  • Expand, shorten, or improve text in several ways
  • Check for grammar errors and plagiarism all in one tool


There’s a free version of QuillBot with limited functionality. The premium version includes the plagiarism checker and can paraphrase unlimited text and summarize up to 600 words. Plans start from $8.33 a month.

Pros and cons of QuillBot for rewriting content


  • Summarizer tool is helpful for getting the gist of long-form content
  • Works in multiple languages and can be used as a translation tool
  • Spelling and grammar checker built-in
  • Can automatically include citations from the web and books


  • No AI content generation features included
  • Character limitations in the paraphrasing tool
  • Plagiarism detection tool costs extra

WordAi is a content rewriter that uses AI to restructure sentences, simplify copy into shorter sentences, fix incorrect spelling and grammar, and optimize web content by adding LSI keywords.

The tool also claims to avoid detection by humanizing content so it won’t be flagged as being generated by AI (we’ve not tested these claims).


  • Bulk rewrite content
  • Each article can be rewritten up to 1,000 times
  • Integration with Article Forge to import articles directly
  • Improve the quality and clarity of poorly written text


WordAi plans start from $27 a month.

Pros and cons of WordAi for rewriting content


  • Import content in bulk for rewriting
  • Can be useful for improving content written by non-native writers


  • Rewritten content is not always unique
  • Outputs may require proofreading and editing
  • Limited support for languages other than English

The best AI content detection tools

If you choose to use AI-generated content on your website, it’s important to be aware of the potential risks.

Google has stated that automated content generation can be seen as a form of spam and can lead to action being taken against your website, such as penalties or even getting deindexed from search results.

Does Google penalize AI content?

You should also keep in mind that you can’t copyright AI-generated content unless it’s been edited significantly by a human. So, if someone copies your AI-generated text, you won’t be able to take any legal action.

For these reasons, it’s important to run any content you produce through an AI detection tool to protect your brand and reputation.


This tool was built with web publishers in mind, unlike other plagiarism detectors that are intended mainly for academic content. You can scan any type of document or web copy for duplicated text and AI-generated text at the touch of a button. The accuracy of Originality.AI has been measured at over 94%, depending on the tool that was used to create the content.

Pricing: $0.01 per credit, 1 credit scans 100 words

Pros and cons of Originality.AI for detecting AI-generated content


  • High level of accuracy
  • Can be used with emails, documents, web content, and more
  • Can detect content produced by GPT-3.5


  • Credit-based pricing can be expensive if you have a lot of content to check
  • Plagiarism detector needs work, as it doesn’t pick up copied content that is detected in other tools
  • Only supports English content

GPTZero claims to be “the world’s #1 AI detector” with over a million users. The tool will scan text you paste in and give you scores based on randomness and variation to give you an overall determination of whether it’s been created by a human or an AI. Sentences more likely to be written by AI are also highlighted.

Pricing: Free

Pros and cons of GPTZero for detecting AI-generated content


  • Free to use
  • Accurately detects content produced by ChatGPT


  • May not detect content produced by other AI tools
  • No way to bulk-check content

The best AI content idea generators

Perhaps one of the best use cases of AI when it comes to content creation is for idea generation. We’ve all had those times when we’re just stuck for ideas for the next blog post. And browsing the web for inspiration is time-consuming, not to mention the fact that everyone keeps publishing the same ideas over and over again.

You can use AI as a brainstorming assistant to generate new ideas in seconds. As well as blog post headlines, email subject lines, and ideas for social media campaigns, you can also use AI to generate new angles on the same topics.


ChatGPT is probably the most well-known tool on this list and is responsible for transforming AI content generation from a niche concept to one that is now widely used.

Developed by the team at OpenAI, ChatGPT is essentially an advanced chatbot. Simply ask it a question or give it an instruction and it will generate content outlines, topic ideas, headlines, and even complete pieces of copy.

ChatGPT Features

  • Conversational interface enables users to ask questions on almost any topic and carry out a convincing conversation; it remembers topics and can follow along with the conversation, like a human
  • Text generation uses natural language processing to mimic content written by humans
  • Ability to research and answer questions from its database
  • Generate ideas for content quickly, including topics, headlines, and outlines
  • Supports over 90 languages


ChatGPT is currently in the beta phase and is free to use. OpenAI has recently announced the launch of ChatGPT Plus — a subscription plan that will cost $20 a month and give users better response times and more features.

Pros and cons of ChatGPT for generating content ideas


  • Easy-to-use interface
  • Free
  • Instantly generate ideas for any niche, industry, or content type


  • System is frequently down
  • Has no live access to the web, and answers are based on outdated information
Surfer SEO

Surfer is a little bit different from most of the tools on this list, as it combines a keyword research tool with the power of AI to help you create content that’s more likely to rank and perform well.

Enter your primary keyword and the tool will analyze millions of pages to recommend new topic clusters and ideas for related content. It then uses AI to generate an outline of your post, including headings, keywords, and even whole paragraphs of text that you can add to your own content.

Surfer SEO features

  • Research keyword opportunities to find hot topics and ideas for related content
  • AI-powered article outline generator that creates a whole structure for your content
  • Automated tips to improve SEO of every piece of content
  • New article ideas delivered every week
  • Integration with Jasper if you want more AI assistance with writing
  • Built-in plagiarism detector


From $49 a month for up to 2 websites, 240 page audits a year, and 120 articles a year, with unlimited keyword research and content ideas.

Pros and cons of Surfer SEO for generating content ideas


  • Helpful for improving SEO and speeding up content planning
  • Can be integrated with Jasper for AI content creation
  • Helps you to create content on topics that are likely to be successful


  • Expensive to use
  • Ideas are based on already-published content and so may lack originality

This is another tool that combines content optimization software with AI text generation to help you to come up with new ideas for content and improve the SEO of your web copy in a single platform.

NeuralText aims to improve on existing SEO tools by using the power of natural language processing to speed up the process of creating content for your website and improving the chance of it achieving a high ranking in Google and other search engines.


  • Keyword clustering tool to reduce time spent researching keywords and content ideas
  • AI-powered SEO content brief generation
  • Replaces manual competitor research
  • Get relevant, real user questions sourced from Quora, Google Suggest, and other sources
  • Automatically include statistics and data in content
  • Generate content ideas, blog post titles, content hooks, slogans, and ideas for social media content in seconds


From $19 a month for up to 20,000 words of AI-generated content and 2,000 keyword suggestions.

Pros and cons of NeuralText for generating content ideas


  • More cost-effective than using multiple tools for keyword research and content planning
  • Speeds up market research and competitor analysis
  • Built-in templates for generating headlines and content for social media and the web


  • Steep learning curve to understanding all the tools and features
  • Quality of AI-generated text is poor
Who owns AI generated content?

How to improve AI content generation using these tools

Using AI tools for content creation can be a great way to speed up the process and get more ideas and inspiration when you’re drawing a blank, but it’s important to remember that AI is no substitute for human intelligence and creativity.

Rather than relying on AI to do all the work, it’s best to use it as a writing aid instead of a content generator. Some of the new breeds of AI tools are very effective for content ideation and improving SEO without the risk of churning out low-quality, plagiarized content.

With careful use of these AI-powered tools, you’ll have access to an arsenal of features designed specifically for optimizing your web copy and creating high-quality content quickly. There’s no denying that AI offers many opportunities in today’s competitive digital marketplace. But never forget that there’s still no substitute for a skilled writer and that originality, creativity, and human expertise are all key ingredients for success.

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Apr 20, 2023

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Rachel broke her high school English teacher's heart by ditching creative subjects for maths and science. Since then, she's been on a mission to balance her analytical mind with her love for storytelling, and found her niche in the world of digital marketing and technology.

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