The Best Marketing Copy Examples to Get You Inspired

Marketing copy is how a company communicates with its audience. Good writing inspires the audience to engage with your business. Also, it helps explain how you are different from other businesses in your industry.

The right words can get potential customers to take action. You can inspire them to buy, hire you, or sign up for a newsletter.

The best way to learn to write good copy is to look at excellent examples. Reading quality copywriting will show you what works. It will help inspire you to pen your own outstanding content.

In this article, we will share examples to give you an idea of how to craft compelling marketing text.

What Makes Great Marketing Copy?

Copywriters’ approaches can vary. Some might use humor, and others could appeal to emotion. But, all examples of marketing writing will have certain traits. Here are five characteristics you will usually find in excellent advertising content.

• It’s clear. The writing communicates the message quickly and without complicated words or explanations.
• It connects with emotions. The text makes a deep connection. This could happen with humor, empathy, or a shared desire.
• It speaks to the audience. It highlights the audience’s needs, desires, and pain points. And, it offers solutions specific to the readers.
• It’s persuasive. Great copy outlines the benefits of a product or service. It does this in a way that gets the reader to believe in your company. And, it convinces them to act on that belief.
• It’s unique. Quality writing makes your brand stand out. It stresses unique selling points and has a specific tone and voice.

The industry or topic may be different, but all good copy has these traits.

Examples of Effective Marketing Copy

It’s always helpful to see marketing copy examples for different types of writing. With these samples, you can learn how to apply the different characteristics of good copy in the real world. 

Here are examples of five different types of marketing copy. 

Engaging Social Media Ads

Social media ads typically try to drive interactions. They are designed to get readers to engage with content or click through to the company’s social media page.

The writing needs to be short and concise. It can contain emotional appeals or promise to solve a problem. But, the content can’t get too wordy or long-winded. 

Here are some examples of excellent social media advertisement writing. 

• Spotify Facebook Ad

“Roots run deep. Listen now to the Homegrown playlist on Spotify. Featuring @dylangossett”  

This ad is short, but it appeals directly to a specific audience. It uses three words to catch the reader’s attention. Then, it offers a call to action. The text also mentions a specific artist. This detail will appeal to fans of the artist and the genre. In other words, it targets a specific group of people who are likely to take action. 

Airbnb Facebook Ad

“If you want to find an Airbnb you’ll love, just look for Airbnbs that other guests love. Introducing Guest Favorites.” 

This ad has an emotional appeal. Also, it indirectly mentions a problem: not knowing if an Airbnb is actually good. It is able to make the pitch and offer a solution in only two sentences. This ad highlights the importance of short text and clear wording. 

Compelling Landing Page Ads

Landing page copywriting needs to catch readers’ attention. It has to give them a reason to keep reading. The text has to keep the audience engaged throughout. 

Though landing pages can be longer than social media ads, they need the same qualities. They should appeal to emotion and be clear.

Landing pages also have to focus on value propositions. The content should explain why the product or service is different or better than other options. This serves as a setup for the final call to action (CTA). A good CTA is essential for getting readers to act on the offer. 

Here is an example of an excellent landing page ad. 

Asana Landing Page

Project management platform Asana has an excellent landing page that highlights its features. The copywriter starts by explaining why it’s a valuable tool. “Make more time for the work that matters most.” They mention that “Asana is the work management platform teams use to stay focused on goals, projects, and daily tasks that grow businesses.” 

This section clearly explains the value of Asana. It also relies on visuals and boxes for each feature and benefit. The content is easily scannable. Page visitors can see the benefits that are relevant to them without reading the entire text. 

The landing page goes on to talk about other benefits. It includes a study that ranks Asana higher than its competitors. It ends with a tagline “Get better work done” and a CTA to sign up for a free trial. 

The CTA is especially effective because it’s short. It stands out due to its button design, which makes it clear where readers need to click. Most importantly, the “Try for free” text explains that there is no risk to take Asana for a test drive. 

Persuasive Email Campaigns

Email campaigns give you a chance to personalize marketing copy. People are on the lookout for spam in their inboxes. All marketing emails MUST have two qualities to avoid getting deleted. 

First, they need to be personalized. You need some information on the recipient’s interests. Perhaps they signed up for an email list or made a purchase in the past. You need to highlight the interests early in the text. 

Second, you need a clear and compelling subject line. This will do two things. It will catch the reader’s interest and get them to open the email. Also, it will show them that your email offers value and isn’t spam. 

Avoiding the spam folder is just the first step. Once they open the email, you have to deliver on the subject line’s promise. Good marketing emails focus on the benefits and value of the product or service. The copy explains these advantages and relates them to real-world problems or pain points. 

Loft Marketing Email

The Loft sent an email to people who expressed interest in learning more about them. It included the headline “Happy Inbox, Happy Life.” It proceeds to make a value proposition. “We want to send you style news that you can actually use.”  

The CTA is an invitation to manage email preferences. This email is effective for learning more about readers’ interests. Loft can then send them targeted emails based on the settings they enter. 

Impactful Product Descriptions

Product descriptions explain the key features of an item. The copy also details the benefits and value. Here’s why this is important:

• It provides clarity. If your descriptions are clear and to the point, readers will easily understand the benefits and features. 
• It builds trust. Readers are wary of descriptions that oversell or overpromise. Straightforward copy helps consumers see you as reliable and honest. 
• It helps you stand out. Focus the writing on unique selling points (USPs). These are things that set your products apart from the competition. 

You can mention the needs or pain points that the product addresses. You don’t want to be too wordy, but a short appeal to emotions or senses can be useful.

Good descriptions are often scannable. They have bullet points or single lines so readers can find the main benefits quickly.

Wandering Bear Coffee Description

This company focuses on highlighting benefits in a fun way. It begins with “strong as a mother” to explain the coffee’s taste. It mentions the USPs “100% organic, roasted in small batches in Brooklyn, NYC.” 

Finally, the description mentions the packaging, which preserves freshness. 

Asphalte Perfect Jumper Description

The Asphalte Perfect Jumper uses merino wool. The description highlights the breathable qualities of the wool before explaining that “it’s the MVP of the wool world.” 

Memorable Taglines and Slogans

Slogans and taglines can help your ad grab readers’ attention. Good marketing writing has single lines that are short but very impactful. The right text can become a part of your brand and company identity. 

Here are examples of the most effective slogans and taglines.

• BMW: “The Ultimate Driving Machine.” This tagline points to the German cars’ superior performance and luxury. 
• M&M’s: “Melts in Your Mouth, Not in Your Hands.” This text uses humor to highlight the unique shell covering the chocolate candy. 
• L’Oreal: “Because You’re Worth It.” The beauty product maker appeals to the emotions of its target audience. It brings to mind ideas of self-worth and being empowered. 
• Nike: “Just Do It.” This slogan is simple and relatable. It focuses on the idea of taking action. 

Taglines are often the shortest form of marketing copy. But, they can take the longest for copywriters to craft because the message must be clear. 

How to Create Inspiring Marketing Copy Yourself

Examples can provide inspiration. How can you translate this into creating your own excellent marketing copy? A lot of marketing writing involves multiple drafts. You need to fine-tune the work and get feedback. With enough effort, you’ll be able to craft your own inspirational descriptions, emails, and landing pages. 

As you get started, there are three specific areas to focus on. These can help you avoid common mistakes and reach a higher level of writing faster. 

Here are tips for focusing on your audience, crafting inspiring copy, and writing effective CTAs. 

Understand Your Target Audience

Understanding your audience is essential for writing good marketing copy. You must know what your readers are struggling with and what they really want. Then, you can explain to them how your product or service gives them the solution they’ve been looking for.

This approach is logical. You show that you understand their problem and have the means to solve it. It also helps you connect emotionally. It shows that you know the reader’s pain points and sympathize with them.

Readers will begin to trust you if you focus on their needs. They will see you as offering a solution, rather than selling a product. You’re on their side, and you are not just another marketer pushing them to buy something.

How do you achieve this connection?  

• Use customer-centered language. Speak to the customer’s needs rather than the product’s features. Focus on solving the problem or addressing the pain point. A simple example might be saying, “You’ll never have to worry about downtime with our 24/7 support” instead of just listing “24/7 support” as a feature you offer.
• Write from the customer’s point of view. Detail the audience’s challenges or pain points. Use phrases like, “We know how frustrating it can be when….” This type of copy focuses on problems and solutions rather than making a hard push to sell.
• Focus on emotion. People often make decisions based on emotion. Tap into emotions like fear, excitement, or relief. Write about how your solution will make life easier, reduce stress, or bring joy.
• Use stories. Storytelling makes it easier for your audience to connect with you. For instance, you could tell customer success stories. These tales will show how your product has positively impacted other customers.

These tips can help you craft copy to connect with your audience.

Focus on Benefits, Not Features

Listing benefits is another way to focus marketing copy on customers. Rather than simply telling the audience about features, you focus on the improvements they’ll experience in their lives. 

The following tips will help you achieve this type of customer-centric copy.

• Always turn features into benefits. For each feature, ask yourself, “So what?” How does this feature help the customer? For example, a product has a long battery life. This is a feature. What’s the related benefit? Customers spend less time worrying about charging and more time enjoying the product.
• Use “you.” Speak directly to the customer by using the pronoun “you.” This makes your copy feel more personal. Also, it helps customers see themselves enjoying the product’s benefits. For example, instead of “Our software automates bookkeeping,” you might say, “You’ll save hours by automating your accounting.”
• Include emotional benefits. Write about emotional outcomes. For example, explain how your product can bring peace of mind. Mention how it can lower stress or provide entertainment.

Use real-world examples to help show benefits. For instance, you can explain how a product saves time that readers can spend on more important things, like family or passions. 

Use Strong Calls to Action

Without a strong CTA, the most persuasive argument might not bring results. The call to action needs to inspire readers to take the next step. Just as importantly, it should show them HOW to take action. 

Here are strategies for writing strong CTAs. 

• Be very clear. A CTA should clearly say the action the audience should take. Use straightforward terms like “Buy now” or “Download your free guide.” These statements ensure readers know exactly what to do next.
• Create urgency. Encourage immediate action. You can use time-sensitive language like “Limited Time Offer,” “Act Now,” or “Don’t Miss Out.” This approach inspires readers to act quickly instead of waiting.
• Minimize risk. Some readers might hesitate. You can keep these people on board by talking about risks in your CTA. You can use words like “No Obligation” or “Free Trial” to get hesitant people to take the next step.

Finally, CTAs should stand out visually. Use bold font, different colored text, or buttons. These ensure readers will get the message and know exactly where to click or sign up. 

Key Takeaways from the Best Marketing Copy Examples 

You should understand the characteristics of good marketing copy. Look at examples of effective ads and marketing content to get inspiration. These examples highlight the importance of good slogans and audience-centered content. 

With these samples and this knowledge, you can start crafting your own marketing content. It will take effort. But the sooner you get started on your first draft, the faster you will improve and the sooner you’ll see results.

Nov 25, 2024