Web Pages

How we’ll help to make your website your most effective marketing tool

Headlines that pack a punch

You have about 10 seconds to grab your readers’ attention before they decide to leave your site. Our web content writers know how to craft eye-catching headlines and compelling stories.

Increase sales and conversion

All our web content writers are skilled in the art of creating sales copy and know exactly how to turn a first time website visitor into a loyal customer.

Leave your competitors in the dust

Let us re-write your webpages and watch your traffic soar as you rise to the top or search engine results pages.

Be unique

We help you to find your brand’s unique voice and personality and express this through every piece of content on your site.

SEO is the cornerstone of a successful web marketing strategy

SEO, or search engine optimization is a collective term for a number of techniques that can help your website to appear at the top of result pages when someone searches for the products or services you provide. All our web content writers have experience in SEO copywriting and know exactly how to craft content so it is search engine friendly as well as easy to read.

Choose from two size options of quality web content

• ShortOur short pages are about 400 words long and are suitable for ‘about’ pages, squeeze pages or any other website content that doesn’t go into great detail.

• StandardOur longer pages start at 600 words and are ideal for landing pages, in-depth information and any content that requires more detail than our standard web pages can provide.

Why go premium?Our premium writers are the pick of the bunch – they’ve proven time and time again to produce the highest quality content that leads to excellent conversion rates. Think of them as being the Michelin stars of the copywriting world.

Some common web page formats

There is no limit to the number of pages you can have on your website. Depending on your individual situation, you may have hundreds of pages or you may be able to get your important information across in just a few. Here are some ideas for standard pages that you may want to include:

• Home page – your website home page should make it clear at a glance what your site is about and what you can offer the visitor. There should be clear links to all other areas of your site from your home page.
• About page – the about page should contain background information about your company and more about the philosophy and story behind your brand.
• Contact us page – every website needs a well-written contact page describing clearly how readers and customers can get in touch. Most contact pages have a contact form, links to social media sites and an address and map with directions if you have a physical location.
• Sales landing page – a landing page is a standalone web page that users are directed to, rather than the home page, with the aim of converting traffic directly into sales. You may have several different landing pages for different marketing campaigns.
• Splash pages – splash pages are usually displayed for first-time visitors to your site and often include an email opt-in form or short introduction to your website.
• Squeeze page – a squeeze page is designed to collect customer details by persuading them to sign up for your mailing list. They are usually designed differently to the rest of your pages with no menus or navigation to maximize conversion rates. Offering some kind of incentive such as an e-book or free newsletter is also common.

Tips to turn your website into a marketing weapon

Publishing excellent web content is one of the best ways of engaging with your potential customers and building your online presence. To make the most of your carefully-crafted content, you should also consider:

Website layout and design – an unprofessional looking web design can ensure that visitors don’t even bother reading your content so it’s important not to skimp in this area. Your website should be clean, attractive, and easy to navigate.

Popups and splash pages – popups and splash pages can have great conversion rates but they can also annoy website visitors. Think carefully about whether you want to use them and how you can maximize their effectiveness.

Opt-in forms – collecting customer names and emails is one of the easiest and most important ways of communicating with them. Make sure there is an obvious place for website visitors to give you their details.

Images and graphics – Being faced with a dense wall of text can be off-putting. The most effective web pages break up the text with images that enhance the copy.

Supercharge your website by ordering content from our web content writers today.