Keyword research is the first step in all SEO strategies. Discover how your customers google your products, and become the first one they find.
Keyword research is finding and analyzing the words and phrases people use when searching for information online. It's an absolute must if you want to work on SEO because it helps you understand what your target audience is looking for and how.
By targeting relevant keywords, you create content that both meets your customers’ needs and can be easily found online. And when people find you in a couple of clicks, they visit your website and can then become leads and clients.
When you work with keywords that are relevant to your business, you attract an audience showing interest in your services. Such traffic is more likely to become customers.
Thorough keyword research shows you opportunities worth targeting ASAP and ones that can be postponed. In our report, we will add a writing priority column so you know what to do first.
With keyword research, you have a more systematic approach to the whole SEO content strategy on your website up to 6 months ahead.
By optimizing your online presence and publishing SEO-relevant content, you make your website more attractive to search engines. This leads to higher rankings and therefore traffic.
We want you to see results from SEO as fast as possible. That’s why we choose only keywords with high potential according to your website's current authority level.
We do not leave you with a cold Excel sheet full of keywords — we suggest topics based on search intent so you know exactly how to carry out the findings.
We understand that no one knows your business better than you do. After we send you the report, you can point out keywords you don’t want to work with and we’ll suggest more relevant ones.
From the very beginning, you’ll work with an account manager to make sure we provide the best service possible. Our manager will dive into your specific tasks and goals and ensure the SEO team understands your needs.
The keyword research comes with a list of metrics — each explained in simple words so it's easier for you to navigate the data.
Here are some of them:
Search volume shows how often people search for a particular keyword on a monthly basis in the target location. The higher this number is, the more potential website visitors you get.
Keyword difficulty measures how challenging it is to rank for a specific keyword. It depends on the websites that are already ranking high for the target keyword. If your website authority is high, you can compete even for the keywords with high difficulty. However, if we see that it’s low, we suggest low- and medium-difficulty keywords to increase your chances for traffic.
Backlinks are links from other websites to yours. They are essential for high rankings and website authority. Our keyword research services include an analysis of the number of backlinks you need to compete for a keyword.
Searcher intent reflects what people expect to achieve when searching for particular keywords. It’s crucial to understand the intent to create proper content.
We divide keywords by searcher intent into 4 groups:
Trying to get an instruction or answer to the question. Examples: how to make pizza, ideas for a summer wedding.
Exploring products and services, comparing solutions. Examples: keyword research services, best smartphones 2024, UX copywriting.
Leading to a particular service or website page. Examples: Spotify app, Gmail homepage, PayPal login.
Closest to purchase, these keywords include words showing that a user is looking to buy a product. Examples: order pizza, buy a lamp, subscribe to Apple Music.
Based on the research and searcher intent, we suggest content topics for the chosen keywords. These ideas help you create relevant content that provides answers to your audience’s requests and brings traffic to your site.
We choose keywords according to volume, keyword difficulty, searcher intent, and potential influence on your website traffic and conversions. This will make your content creation efforts more systematic and effective.
We explore how your competitors rank on Google and find content gap — keywords they are ranking in the top 10 for and your website currently is not. This brings more opportunities for growth and building competitive advantage.
Receive an actionable report with straightforward metrics in 3-5 days. The Epiic keyword research is the only keyword research you will ever need.
Order Keyword Research for £400Depending on your niche, we’ll recommend 30-50 keyword categories each of them including several keywords. As mentioned earlier, only keywords with high potential for rankings (high traffic, low competition) will be present.
We’ll need 3-5 days to provide our keyword research services.
The keyword research costs £400. We thoroughly analyze your competitor's rankings, content gap, and hundreds of keywords relevant to your business. Then, we choose only the ones with the highest SEO potential for you and proper search intent, structure them into categories, and suggest writing priority.
First of all, doing keyword research requires SEO expertise and a deep understanding of all the metrics combined with practical experience in how they work. Also, to do keyword research you need to have several paid tools like Ahrefs and Semrush. Their cost combined will be close to or even more than the price of the keyword research itself. Apart from that, you’ll also need to invest around 10 hours into actual monotonous work with keywords. So, why not leave to SEO keyword research professionals?