Engage the right people with meaningful content, and watch your sales go through the roof. We build content strategies that support long-term growth.
A website content strategy is a roadmap that shows how your site can attract new customers and retain existing ones.
It uses the following factors to turn your website into a powerful sales machine:
Our comprehensive approach is what drives results. Higher rankings.
More user engagements. And business-changing conversion rates.
Here’s a look at how we create effective content strategies for our clients.
We perform a deep dive to understand your business, target audience pain points, and the strengths and weaknesses of your existing website sales funnels.
Next, we analyse your existing keyword research. If you don’t have keyword research that can be used to build a strategy, you can use our keyword research services.
We determine what pages and posts need to be optimised and how the content can be improved. We also offer brief creation services to ensure all existing content is primed for success.
Our team develops a content plan that prioritises pages with the most profit potential. Our content planning includes product pages and blog posts.
Quality backlinks are a critical part of search engine optimisation (SEO). We assess existing links and make recommendations for acquiring backlinks to help your site rank for high-priority keywords.
Your business might have a beautiful website with an intuitive user interface, clear navigation, and an on-brand aesthetic. But without content that speaks to your audience, that website isn’t going to reach its full potential.
Content strategy is what makes your website generate sales. It creates a thread through every stage of the sales funnel so web visitors are led along a journey. Along the way, it helps to:
Our content strategy services also help with your website’s overall SEO. It improves your website’s structure with new pages and better organization. We also clear out or create a plan to improve pages that might hinder your site’s performance.
At Get A Copywriter, our team includes SEO specialists, copywriters, and more. So you can partner with us for all of your digital marketing needs or choose the specific services you want.
In addition to content strategy development, we offer the following services:
We identify the high-value keywords your website should rank for and organise them by priority.
We build comprehensive briefs including important information to help your content outrank competitors.
Our experienced writers create SEO blog posts, web pages, and more.
We determine which pages will benefit from backlinks and then design and implement a strategy to attract high-quality links.