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How we compare
to the competition

The content writing space is quite saturated.
How do you know who to work with?

We have created a comparison list so you
can make an informed decision.

Freelance writers

Talent

  • Huge selection
  • Flexibility to hire a writer for what you need
  • Finding a good writer is time-consuming
  • Not all are native English speakers

Platform

  • No unified platform for communication or revision tracking. Content gets sent in emails or messages as multiple links or files. Revisions snowball, the latest updates are hard to track, and timelines can be missed

Cost

  • Some freelancing rates are reasonable
  • Pay by project or time spent
  • No full refunds
  • If someone doesn’t work out, you’re at square one

Extras

  • Direct communication with writers
  • Potential to find the perfect writer
  • Relying on a single writer creates risk – if your writer gets sick or is overloaded with work from other clients, you may have to push projects back
  • No editors or layer of quality control

Digital agencies

Talent

  • Writers already vetted
  • Time saved on managing and hiring
  • Pool of writers is limited

Platform

  • Agencies use different tools – some help with communication, others improve workflows, quality control, the revision process, and more

Cost

  • A lot of digital agencies outsource all or some of their content creation to content writing services; then there is an additional surcharge put on top of their service
  • Two to three times more expensive than freelance writers or marketplaces; this is usually the most expensive option
  • Usually there is a minimum contract – minimum monthly spend or a retainer fee

Extras

  • Some agencies use editors – some do not
  • Account managers ensure a smooth process
  • Holistic approach to marketing services

In-house writers

Talent

  • You have a writer on-hand for everything
  • They are familiar with your brand and vision
  • Greater risk of writer burnout with one writer or a small in-house team
  • Harder to pivot when writing becomes stale

Platform

  • You’ll use your in-house platform for project management

Cost

  • Will require a full-time or part-time workload to make the hire worthwhile
  • Costs associated with recruitment, benefits, and ending employment add up
  • Difficult to gauge value with a salary

Extras

  • None included; you’ll have to hire editors and other in-house resources

Marketplaces

Talent

  • Wide selection of writers
  • Difficult to evaluate skill level from writer profiles
  • You’ll likely have to sift through non-native English speakers
  • Hard and time-consuming to find good writers

Platform

  • Generally marketplace platforms offer communication features
  • They often lack useful features such as an editorial calendar and the ability to create multiple accounts for clients

Cost

  • Some rates are low, although this may result in hiring an inexperienced writer
  • Monthly platform management fees and other costs can increase overall expenses
  • May be limited to subscription service

Extras

  • No editors
  • No one is editing the copy, which leaves you with the extra work
  • No one is managing the projects to ensure they are completed on time and to standard

Get A Copywriter

Talent

  • Vetted native English speakers only
  • Large pool of writers with expertise in different areas
  • Option to choose different skill levels
  • We can save you time and match a writer for your project

Platform

  • Designed for users first: the process is simple from placing an order to publishing content
  • Editorial calendar makes content planning easier
  • Communication, project and talent management, and automations accessible from one intuitive interface
  • White label option: multiple users, multiple accounts, control over client access, and full useability with no Get A Copywriter branding

Cost

  • No extra fees or termination costs
  • All platform and process extras included in price
  • Freedom to order subscription services or content on demand
  • Can be more expensive than working directly with freelancers

Extras

  • Editing included on all projects
  • Free stock images
  • 100% money-back guarantee
  • Projects checked for originality with Copyscape
  • Additional services offered: topic ideas, keyword research, and proofreading
  • Easy scaling: order one project or hundreds – we can do it all with a short turnaround

Highest quality and
cost-effective

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