Creating an effective SEO content brief with Get A Copywriter

Content can attract organic traffic, drive conversions and revenue growth, and build trust in your brand. But it has to be good content. That’s why using effective SEO content briefs are so important. 

A content brief outlines what a piece of content, such as a blog post, covers. It organizes the flow of the post and incorporates search engine optimization (SEO) best practices.

At Get A Copywriter, we create comprehensive SEO content briefs that include everything from content structure and keywords to the target audience and word count. Our briefs serve as a roadmap for content creators, showing them how to approach the topic and develop a final product that aligns with business goals. The result — fewer revisions, saved time, and consistently high-quality content that performs. 

What goes into SEO content brief creation?

A content and SEO brief is built on research. We need information on the audience, the purpose of the content, what your competitors are doing, and your keywords.

Understand the target audience

Understanding the target audience helps content creators develop content that resonates with the reader. What are their pain points? What questions are they asking? What solutions are they looking for? The answers to these questions shape the content.

Identify the content goals

Knowing the goal of the content impacts what topics are covered, how the headings are structured, and the direction the content creator takes, from the intro to the call to action. We define the content goal to ensure the content aligns with larger business goals.

Analyze competitors

Your content should be able to outperform competitor content. Our SEO brief research includes looking at what competitors are ranking for a keyword, what strategies they took to help them rank, and opportunities to create something better.

Perform keyword research

We identify high-impact primary keywords and support LSI (Latent Semantic Indexing) keywords to guide the content. Using advanced tools, we also assess search intent so the content aligns with what potential customers are searching for. 

Our content brief experts know exactly what information to research to build an effective brief. The wrong information can create too much noise and put creators on the wrong track. A good brief offers essential information and clarity so the creator can focus on developing high-quality content.

Key сomponents of a Get A Copywriter SEO brief

Get A Copywriter SEO briefs go above and beyond the typical content brief. We incorporate critical elements that optimize both user experience and search engine performance.

1. URL suggestions
   A clean, keyword-rich URL structure improves search engine visibility and user navigation. We include URL suggestions to boost SEO.
2. Content structure and headings
   A clear heading structure (e.g. H1, H2, H3) improves readability and ensures the content addresses search intent. We include suggested headings and guidance on how to organize the content.
3. Call-to-Actions (CTAs)
   Relevant CTAs drive user engagement and can help boost conversions. We specify the desired action, such as “Sign up,” “Learn more,” or “Download now,” and suggest where to place the CTA within the content.
4. External and internal links
   We recommend links in the content brief to authoritative external sources and related internal pages to enhance credibility and boost on-site SEO.
5. Primary and LSI keywords
   We create a list of primary keywords to target and LSI keywords to enrich the content. Combining primary and LSI keywords can help increase organic traffic.
6. Title and meta description examples
   Our content briefs have meta title and meta descriptions already created. This meta data is optimized for SEO and helps to guide the content.

Including these components in our briefs sets writers up for success so they can create high-performing content.

Other information we include

Our SEO content briefs also include guidance for the writer so there’s no question what approach they need to take.

• Specific requirements 
  Often, content has specific requirements, such as a certain tone, style, or link requirements. These details help the writer avoid misunderstandings and create content that aligns with your
  expectations on the first draft.
• Readability
  Structured, clear, and audience-friendly text keeps readers on your page longer and enhances their overall experience. We include instruction on readability, such as a target score and tips for how to make the content readable.
• Text uniqueness
  Unique content is essential for standing out from competitors and avoiding plagiarism issues. Original text builds credibility with your audience and improves SEO rankings, as search engines prioritize authentic content.

Our step-by-step process for creating content briefs

Our experienced team at Get A Copywriter follows a meticulous process to craft SEO briefs purpose-built to help your content get results.

Research: We perform a thorough analysis of the topic, competitors, and search engine data to identify opportunities.

Keyword selection: We use advanced SEO tools to choose primary and LSI keywords that align with search intent and business goals.

Content structure: We create a clear and logical structure with suggested headings, word count, and formatting tips.

Specific details: Detailed guidance ensures writers have everything they need to create outstanding content.

CTA planning: CTAs are integrated strategically to drive conversions and meet the content’s objectives.

How to order SEO content briefs from Get A Copywriter

You can order your SEO content brief through our platform. We’ve created a convenient, self-service process that lets you request a high-quality, custom brief in just a few clicks. 

From specifying your project details to outlining your goals, our platform guides you through each step. You give us the basics, and then we get to work doing the research and developing a strong content brief.

Order your brief in a couple of minutes, and get back to focusing on your business.

1. Website: Enter the URL of your website.
2. Service or product page/blog post: Specify whether the brief is for a service or product page, or a blog post.
3. Describe the service or product: Provide a brief description of the service or product the content is being created for, whether the goal is to build awareness, generate leads, or drive conversions.
4. Unique selling proposition of the primary service or product: Describe what makes the service or product unique and why customers should choose it.
5. Main competitor websites: List the URLs of your main competitors so we can analyze their content and differentiate yours.
6. Target suburb, city, state, or country: Specify the geographic area your content should target for localization and relevance, if relevant.
7. Target keyword examples: Add examples of keywords you want to target to align the content with search intent.
8. Desired call to action: Define the specific action you want readers to take (e.g., “Sign Up,” “Contact Us”).
9. Copy style / Copy voice: Describe the tone and style of the content (e.g., professional, conversational, friendly) to match your brand.
10. Target audience: Define the audience for the content, including demographics, interests, and pain points.
11. Content format: Choose the desired content format.
12. What to avoid: List wording, topics, or other details that should be excluded to align with your brand and audience preferences.
13. Content reference (what you like): Provide links or examples of content you admire to guide the tone, style, or format of the final output.
14. Additional details: Add any extra information or special requests that will help customize the content to your specific needs.

How Get A Copywriter SEO briefs translate to better content

With an expert brief, your content is primed to perform and deliver value to your audience. 

• Provides сlear direction: Writers save time with clear guidelines, reducing back-and-forth edits.
• Enhances content quality: Focused briefs lead to well-structured, engaging, and relevant content.
• Improves consistency: Content aligned with brand tone and SEO strategy strengthens overall messaging.
• Boosts SEO performance: Targeting the right keywords and implementing on-page SEO best practices increase search visibility and traffic.

Give your audience high-value content

Creating an effective SEO content brief ensures your content performs — it’s ready to rank higher on search engine results pages (SERPs), attract the right traffic, and deliver value to your audience. Solid content briefs can be just what you need to help your content perform. 

Get A Copywriter are experts at crafting SEO briefs that drive results.

Feb 04, 2025