According to a Netcraft survey completed in March of 2012, there are over 644 million active websites globally. What this means is that the competition for readers is fierce. The pool of likely candidates in any given search is in the millions. At which point, your site will get a few seconds of consideration – [read more…]

What makes content marketing hard to understand, to implement, and to profit from? It is the fact that it’s a markedly different approach to what worked until recently.Traditionally, businesses have been trained to push messages to customers. In a stark contrast, Content marketing operates on the “pull” principle. It’s premise to attract customers to businesses. [read more…]

Business owners, bloggers, and social media enthusiasts often realize that it’s important to blog regularly, engage with social media, answer questions, contribute on forums, and write guest posts. Yet, somehow, these disparate pieces of content don’t seem to work as effectively as they should. Why, you ask? Just as work doesn’t seem like fun when [read more…]