At some point, the current coronavirus pandemic will end. Is your business set up to thrive in the post-COVID-19 business landscape? The reality is, the novel coronavirus, known as COVID-19, has upended life for people all over the world. One of the most significant changes that has affected businesses is social distancing. Whether communities are [read more…]

There’s a big myth in content marketing today: “Simply publish great content on a regular basis, and you will drive traffic, rank in search engines, and grow your business.” People who believe this myth end up doing one of two things: Publishing blog posts and hope people visit their site. Promoting lots of subpar content, [read more…]

Content marketing is one of the best ways to reach your target audience in a non-intrusive way. Since content provides value, it allows you to enter your customer’s lives seamlessly and on a regular basis. But, just like other marketing methods, there’s a difference between how you market to B2C and B2B audiences. They have [read more…]

Branded content marketing is becoming a powerful top-of-the-funnel strategy for many businesses. It keeps them at the forefront of consumer’s minds, and it helps to build a positive brand image. This form of content marketing also takes advantage of social media to spread brand awareness. What Is Branded Content Marketing? You might be asking yourself: [read more…]

It’s no secret that mobile is changing the way everyone does business online. Think about how often you use your phone to browse websites, access social media, fill in forms, and conduct searches. Now translate that usage to every smartphone user. Salesforce states that 83% of mobile internet users expect a seamless experience across devices. [read more…]