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Keyword research is an essential part of building an effective SEO strategy. It involves identifying and analyzing the search terms people are using to find information related to your products or services. At Get A Copywriter, we perform advanced keyword research, including an in-depth analysis of keyword competitiveness and opportunities in your niche. Our goal is to ensure you have the insights and guidance you need to drive results. 

Why is keyword research important?

Once you understand what keyword phrases are relevant and how to prioritize them, you can supercharge your SEO strategy. Our keyword research experts provide detailed reporting so you can use your keyword research to:

• Better understand what your audience wants
  Our keyword research services reveal the search terms your customers are using and the questions they’re asking, helping to inform your content strategy.
• Improve your website’s visibility
  You can strategically use keyword phrases to rank higher in search engine results pages (SERPs), making your site easier to find online.
• Increase conversions
  Make your content and landing pages more relevant to your audience with the right keywords, and you can motivate more sales, sign-ups, and other types of conversions.
• Boost your marketing ROI
  We’ll show you which keywords and topics offer the most value, so you can focus your campaigns and content on what’s most likely to lead to revenue gains.

When should you do keyword research?

Get A Copywriter keyword research services can help with everything from content planning to gaining a competitive edge. If you’re in any of the following boats, keyword research is a smart move:

• You’re creating your content plan: Learn what topics your potential customers are interested in to help attract more likely-to-buy site visitors.
• You’re launching a new product or service: Find out how to catch the attention of your audience when marketing your new product. 
• You’re building or updating web pages: Ensure your web pages are optimized for search engines and resonate with your audience’s needs and goals.
• You’re trying to get ahead of your competitors in SERPs: Find out what search terms your competitors are ranking for so you can put a plan in place to get ahead in SERPs.

What keyword research reveals

The following are the essentials of keyword research. Get A Copywriter covers all of them and delivers the insights in an easy-to-understand report. 

List of target keywords: We use advanced tools to build a comprehensive list of relevant keywords for your website. We include both popular and competitive search terms that relate to your industry niche, brand, and audience needs. 

Keyword difficulty (KD): This metric shows you how difficult it is to rank for a particular keyword. We find the KD for each keyword and can offer recommendations on how to outrank web pages already ranking for it. If you have a new site, we’ll start with keywords with a lower KD to build initial traffic. 

Search volume analysis: This metric reflects how popular a particular keyword is. We categorize keywords into low, medium, or high volume based on the number of monthly searches so you know what to prioritize.

Searcher’s intent: Understanding what people want to achieve through search can help you craft more relevant blog posts and effective conversion pages. We include the type of search intent for each keyword.

• Informational: Searchers are looking for answers or information.
• Commercial: They are exploring options before buying.
• Transactional: They are ready to make a purchase.
• Navigational: They are trying to find a specific website. 

How Get A Copywriter keyword research differs from other services

Most keyword research services miss the mark. We know this firsthand. 

Years ago, we were in your shoes, looking for a reliable keyword research company to help inform our content and SEO strategies. We tried several options, but the results were never worth the money. So we gave up on outside agencies and decided to create our ideal keyword research service ourselves. 

Through this experience, we learned what worked and what didn’t. We developed a deep understanding of what information can truly drive value for a website, and how to distill keyword analysis into actionable insights. Today, we have a highly effective process that digs deeper than other keyword research services. 

In-depth understanding of your website’s needs

We start by gathering your details and researching your market, the state of your industry, and your competitors. That enables us to set the stage for effective keyword research.

Here’s what we ask for from you:

Website
Please provide a link to the website you want keyword research for.

Primary services or products
List the primary services and products you want to rank for in search engine results pages (SERPs). If you are only interested in informational queries for a blog, please indicate this and list the main topics you want to rank for. This helps us focus on the most relevant keywords.

Main competitor websites
List the main competitors who are already successfully ranking for your topics, ideally the top 3 websites for your most important keywords. If you’re unsure about specific competitors, we can identify them for you. We will verify your main competitors, but we’re also interested in seeing which competitor websites you want to model your content after and outrank.

Target suburb, city, state, or country
Indicate the region you want to rank in for your keywords. This is particularly important for projects focused on specific geographic areas (e.g., if your business only provides services in Canada or sells products within certain regions). The same keyword may have different search volume and competition metrics depending on the location, so setting the correct location will help us gather more relevant data.

Additional details
Specify any details you want us to know. For example, you may want to exclude certain keywords that, while generally relevant, do not suit your business. If your business offers premium services, you might want to exclude keywords with terms like “budget” or “cheap” to avoid attracting the wrong audience. Such details help make keyword selection more targeted.

Initial keyword data collection

At this stage, we begin collecting primary data — the main phrases we’ll focus on when conducting keyword research:

• We gather commonly used search phrases using advanced keyword research tools, including Ahrefs. Our initial gathering includes broad queries and more nuanced yet potentially high-value search terms. 
• We analyze your competitors’ websites to look for keyword phrases they’re using and to analyze what phrases and keyword usage approaches are working well in your niche. 
• We weed out the keywords that aren’t relevant. 
• After honing in on the keywords that matter, we determine the approximate keyword difficulty (KD) worth pursuing based on your goals and website data, including your current domain rating (DR), a metric that reveals your website domain’s authority. 

After building your keyword data and determining what to prioritize, we create a final list of core phrases for further research. Other agencies don’t go any further. They hand over a list of keyword phrases with KD, search volume, and search intent. But no meaningful insights or recommendations. You might get something like this:

That’s where Get A Copywriter stands out. We don’t just provide keyword data and lists. We give you actionable insights and recommendations to help you get results. 

After building a list that’s tailored to your business goals, primed to resonate with your target audience, and ready to help your website climb in SERPs, we’re not done. Next, we analyze the keywords so we can give you the information you need for a solid content strategy.

We use clustering to reveal the why behind your keywords

Clustering involves grouping keywords based on their meaning and intent. This process allows us to group the keywords based on user needs and goals, so you know where to use them in your content strategy.

Keyword research example from Get A Copywriter

How we group keywords:

Topic and category 

Grouping by topic can guide your content planning. For example, keywords related to “self-storage” may include terms like “how to rent a storage unit” or “furniture storage for relocation.”

You can build blog posts and other content based on these content topics, identify internal linking opportunities, and ensure you’re giving your audience what they’re interested in, as well as the information they need to solve their problems. 

User intent 

We categorize keywords based on the implied intent of the phrase. For example, is someone looking for information, or are they ready to make a purchase? “How to organize small apartment storage” is an informational query. “Rent storage space” is a transactional query — someone entering this search term into Google is ready to buy.

• Informational queries – The user is searching for information. 
• Commercial queries – The user is considering a purchase or comparing options.
• Transactional queries – The user is ready to make a purchase or take another action. 
• Navigational queries – The user is already familiar with your brand and is trying to navigate to your website. 

This helps you ensure you have content for the different stages of the buyer’s journey. When your content aligns with the user’s needs, you can attract higher-quality traffic. 

Volume and keyword difficulty (KD)

Grouping by volume and KD (low, medium, high, and very high) helps you prioritize content.

High volume, low KD terms are opportunities to drive organic traffic to your site quickly. You’ll also want to create content for phrases with high keyword difficulty and low volume to ensure you’re taking advantage of the keyword opportunities in your industry niche.  

Required backlinks

We use Ahrefs data to estimate the number of backlinks you might need to rank in the top 10 for each keyword. You can use this information to inform your backlink strategy and to help prioritize keywords. 

Bringing it all together

After grouping the keywords, we perform a final review, ensuring all keywords are in the correct clusters and removing any irrelevant terms. 

Then, we create recommendations for content topics based on the top-ranking pages for your keywords. You’ll get a primary keyword for each topic we list in your report and an explanation of why that keyword was chosen. We also suggest related keywords to help drive more traffic. 

And finally: prioritization. We set keyword priorities to help guide your strategy. You’ll know what topics to start building content for, which ones to save for later, and how to view your content topics holistically to create an effective content strategy that attracts the right traffic and helps to drive conversions. 

You walk away with a fully clustered, organized keyword core with keywords, volumes, KD, search intent, suggested page topics, and set priorities.

Your keyword report might be on a single sheet. If a high number of keywords are relevant to your niche, or if a more in-depth analysis is required, we divide the results across multiple tabs in your document. If that’s the case, we’ll make this clear when delivering your report.

Content can attract organic traffic, drive conversions and revenue growth, and build trust in your brand. But it has to be good content. That’s why using effective SEO content briefs is so important. 

A content brief outlines what a piece of content, such as a blog post, covers. It organizes the flow of the post and incorporates search engine optimization (SEO) best practices.

At Get A Copywriter, we create comprehensive SEO content briefs that include everything from content structure and keywords to the target audience and word count. Our briefs serve as a roadmap for content creators, showing them how to approach the topic and develop a final product that aligns with business goals. The result — fewer revisions, saved time, and consistently high-quality content that performs. 

What goes into SEO content brief creation?

A content and SEO brief is built on research. We need information on the audience, the purpose of the content, what your competitors are doing, and your keywords.

Understand the target audience

Understanding the target audience helps content creators develop content that resonates with the reader. What are their pain points? What questions are they asking? What solutions are they looking for? The answers to these questions shape the content.

Identify the content goals

Knowing the goal of the content impacts what topics are covered, how the headings are structured, and the direction the content creator takes, from the intro to the call to action. We define the content goal to ensure the content aligns with larger business goals.

Analyze competitors

Your content should be able to outperform competitor content. Our SEO brief research includes looking at what competitors are ranking for a keyword, what strategies they took to help them rank, and opportunities to create something better.

Perform keyword research

We identify high-impact primary keywords and support LSI (latent semantic indexing) keywords to guide the content. Using advanced tools, we also assess search intent so the content aligns with what potential customers are searching for. 

Our content brief experts know exactly what information to research to build an effective brief. The wrong information can create too much noise and put creators on the wrong track. A good brief offers essential information and clarity so the creator can focus on developing high-quality content.

Key сomponents of a Get A Copywriter SEO brief

Get A Copywriter SEO briefs go above and beyond the typical content brief. We incorporate critical elements that optimize both user experience and search engine performance.

1. URL suggestions
   A clean, keyword-rich URL structure improves search engine visibility and user navigation. We include URL suggestions to boost SEO.
2. Content structure and headings
   A clear heading structure (e.g. H1, H2, H3) improves readability and ensures the content addresses search intent. We include suggested headings and guidance on how to organize the content.
3. Call to actions (CTAs)
   Relevant CTAs drive user engagement and can help boost conversions. We specify the desired action, such as “Sign up,” “Learn more,” or “Download now,” and suggest where to place the CTA within the content.
4. External and internal links
   We recommend links in the content brief to authoritative external sources and related internal pages to enhance credibility and boost on-site SEO.
5. Primary and LSI keywords
   We create a list of primary keywords to target and LSI keywords to enrich the content. Combining primary and LSI keywords can help increase organic traffic.
6. Title and meta description examples
   Our content briefs have meta titles and meta descriptions already created. This meta data is optimized for SEO and helps to guide the content.

Including these components in our briefs sets writers up for success so they can create high-performing content.

Other information we include

Our SEO content briefs also include guidance for the writer so there’s no question what approach they need to take.

• Specific requirements 
  Often, content has specific requirements, such as a certain tone, style, or link requirements. These details help the writer avoid misunderstandings and create content that aligns with your
  expectations on the first draft.
• Readability
  Structured, clear, and audience-friendly text keeps readers on your page longer and enhances their overall experience. We include instruction on readability, such as a target score and tips for how to make the content readable.
• Text uniqueness
  Unique content is essential for standing out from competitors and avoiding plagiarism issues. Original text builds credibility with your audience and improves SEO rankings, as search engines prioritize authentic content.

Our step-by-step process for creating content briefs

Our experienced team at Get A Copywriter follows a meticulous process to craft SEO briefs purpose-built to help your content get results.

Research: We perform a thorough analysis of the topic, competitors, and search engine data to identify opportunities.

Keyword selection: We use advanced SEO tools to choose primary and LSI keywords that align with search intent and business goals.

Content structure: We create a clear and logical structure with suggested headings, word count, and formatting tips.

Specific details: Detailed guidance ensures writers have everything they need to create outstanding content.

CTA planning: CTAs are integrated strategically to drive conversions and meet the content’s objectives.

How to order SEO content briefs from Get A Copywriter

You can order your SEO content brief through our platform. We’ve created a convenient, self-service process that lets you request a high-quality, custom brief in just a few clicks. 

From specifying your project details to outlining your goals, our platform guides you through each step. You give us the basics, and then we get to work doing the research and developing a strong content brief.

Order your brief in a couple of minutes, and get back to focusing on your business.

1. Website: Enter the URL of your website.
2. Service or product page/blog post: Specify whether the brief is for a service or product page, or a blog post.
3. Describe the service or product: Provide a brief description of the service or product the content is being created for, whether the goal is to build awareness, generate leads, or drive conversions.
4. Unique selling proposition of the primary service or product: Describe what makes the service or product unique and why customers should choose it.
5. Main competitor websites: List the URLs of your main competitors so we can analyze their content and differentiate yours.
6. Target suburb, city, state, or country: Specify the geographic area your content should target for localization and relevance, if relevant.
7. Target keyword examples: Add examples of keywords you want to target to align the content with search intent.
8. Desired call to action: Define the specific action you want readers to take (e.g., “Sign Up,” “Contact Us”).
9. Copy style / Copy voice: Describe the tone and style of the content (e.g., professional, conversational, friendly) to match your brand.
10. Target audience: Define the audience for the content, including demographics, interests, and pain points.
11. Content format: Choose the desired content format.
12. What to avoid: List wording, topics, or other details that should be excluded to align with your brand and audience preferences.
13. Content reference (what you like): Provide links or examples of content you admire to guide the tone, style, or format of the final output.
14. Additional details: Add any extra information or special requests that will help customize the content to your specific needs.

How Get A Copywriter SEO briefs translate to better content

With an expert brief, your content is primed to perform and deliver value to your audience. 

• Provides сlear direction: Writers save time with clear guidelines, reducing back-and-forth edits.
• Enhances content quality: Focused briefs lead to well-structured, engaging, and relevant content.
• Improves consistency: Content aligned with brand tone and SEO strategy strengthens overall messaging.
• Boosts SEO performance: Targeting the right keywords and implementing on-page SEO best practices increase search visibility and traffic.

Give your audience high-value content

Creating an effective SEO content brief ensures your content performs — it’s ready to rank higher on search engine results pages (SERPs), attract the right traffic, and deliver value to your audience. Solid content briefs can be just what you need to help your content perform. 

Get A Copywriter are experts at crafting SEO briefs that drive results.

Businesses, governments, and nonprofit organizations face the daily challenge of capturing audience attention and persuading people to take specific actions. This is where copywriting comes into play — the art of crafting text that influences readers and prompts them to act.

What Is Copywriting, and How Is It Different From Content Writing?

Copywriting is the process of creating narratives designed to promote ideas, products, or services. Unlike content writing, which is usually more informational in nature, copywriting focuses on composing messages that motivate the audience to take specific actions. Examples include making a purchase, subscribing, or clicking a link. Copywriting involves not only writing correctly but also the art of blending words, emotions, and calls to action to effectively impact the reader.

What Does a Copywriter Do?

A copywriter is a specialist who creates such texts. Their role extends beyond just writing words; a copywriter immerses themselves in the essence of a product or service. They understand the needs of the target audience and select appropriate arguments and styles to persuade them. A copywriter’s work may include writing blog posts, product descriptions, website pages, email newsletters, case studies, and more.

11 Types of Copywriting That Help Businesses Thrive and Grow

Below are the top 11 kinds of copywriting services that marketers should be familiar with. Depending on how they are used, these categories often overlap with each other, but the goal is always to drive action from the reader.

Marketing Copywriting

Marketing copywriting is more of an umbrella term that encompasses other types of copywriting described below. It involves creating texts for campaigns to promote a brand, product, or service. It can include TV and online ads, print publications, and website copy. The primary goal of marketing copywriting is to attract the target audience’s attention and generate interest.  Beyond informing, marketing texts create an emotional connection with the reader, evoking feelings of urgency, exclusivity, or a desire to belong to a particular group.

Additionally, marketing copywriting plays a crucial role in shaping and reinforcing any brand — the identity of a business that makes it distinguishable from its competition. Text crafted for a brand campaign helps convey the brand’s values and uniqueness, creating memorable slogans and messages that stick in the audience’s mind.

Effective marketing copywriting aims to increase conversion by prompting the audience to take specific actions, such as making a purchase, registering for more information, or visiting a website. This involves using strong calls to action and persuasive arguments that guide the consumer to the next step.

An important aspect of marketing copywriting is adapting the copy for various platforms. It must be flexible to work effectively across different channels, from social media to television ads. Each piece of copy should align with the characteristics of its intended platform, considering the preferences and expectations of the target audience.

Marketing copywriting is an ongoing process that requires constant analysis and optimization. It is essential not only to create words but also to test them, analyze results, and make adjustments based on data and feedback. This approach helps achieve maximum effectiveness and meet the set objectives.

Brand Copywriting

Brand copywriting focuses on creating texts that help shape and communicate a brand’s image and values. These texts should convey the brand’s uniqueness and mission, establishing an emotional connection with the audience. Brand copywriting is often used in slogans, mission statements, and corporate communications, as well as in launching new businesses. 

A key aspect of brand copywriting is consistency. All messages must be unified and align with the overall brand image. This helps to build trust and loyalty, and it also creates a lasting, recognizable impression of the brand.

Brand copywriting also frequently entails crafting content that differentiates a brand from its competitors. This can be achieved through a unique brand voice, memorable phrases, and creative concepts that reflect the brand’s essence and distinctive characteristics. Brand integrity must be maintained, even when writing copy for different audiences, all of whom may be the brand’s customers.

Direct Response Copywriting

Direct response copywriting aims to immediately motivate readers to take action. This could include prompting them to purchase a product, subscribe to a newsletter, or fill out a form. The key component of such texts is a clear and persuasive call to action (CTA), directing the audience to a specific step necessary to achieve the desired outcome.

Below are several examples of effective calls to action.

For Purchases

• “Buy now and get 20% off!”
• “Add to cart”
• “Order today and receive free shipping”

For Subscriptions

• “Subscribe and get the first 7 days free”
• “Join our community”
• “Sign up for updates and stay informed”

For Registrations

• “Register now and start for free”
• “Create an account”
• “Join us and start your path to success”

For Downloads

• “Download the free e-book”
• “Get your guide now”
• “Download the app”

For Consultations

• “Book a free consultation”
• “Get expert advice”
• “Contact us for a personalized offer”

SEO Copywriting

SEO (search engine optimization) copywriting is the process of creating text designed to enhance a website’s visibility in online search engines. Its main objective is to achieve high rankings in search results through the strategic use of keywords and phrases that match user queries. High search rankings help customers find businesses that they might never have heard of otherwise in order to solve a problem they have or provide a product they’re seeking.

SEO text must not only be technically optimized in terms of vocabulary but also valuable in content to attract and retain readers’ attention. In SEO copywriting, it is important to balance the requirements of algorithms with audience interests. It’s also worth noting that SEO algorithms change periodically, meaning copywriters must be aware of the latest requirements for optimum results. 

Key aspects of SEO copywriting

Keyword analysis

Effective SEO copywriting starts with thorough research and selection of keywords most likely to be used by a customer in an online search. These words and phrases should match the content’s topic and also have sufficient search volume to drive traffic, meaning they are commonly searched by many individuals. It is important to consider the competition for these keywords and use both high- and low-volume queries to achieve the best results. After selecting keywords, they need to be integrated into the content, including in the text and headings.

Text structure

SEO copywriting requires a clear and logical text structure. This means using headings (H1, H2, H3), lists, subheadings, and paragraphs to make the text readable and understandable for both users and search engines. A well-structured text increases the chances of successful indexing and improves user experience.

Meta descriptions and tags

Another part of SEO copywriting is optimizing meta descriptions, page titles, and alt tags for images. These elements affect how the site appears in search results and can increase its click-through rate.

Internal and external links

An effective piece of SEO copywriting includes both internal and external links. Internal links direct users to useful pages on the publisher’s website, and external links take them to authoritative resources. What’s an authoritative source? These are highly regarded websites, often with “.gov” or “.edu” URLs. Using both types of links helps improve site navigation and increases trust from search engines.

 

Social Media Copywriting

Social media plays a crucial role in modern marketing, and copywriting for these platforms demands particular precision. The texts must be brief, clear, and impactful, capable of immediately grabbing the user’s attention to rise above the noise and encourage engagement. Given the high competition in social media news feeds, it is essential not only to stand out but also to generate interest in the brand or product within seconds.

Successful social media copywriting involves several key factors. First and foremost, each channel requires a tailored approach; the texts must be adapted to the platform’s features, like character limitations, and its audience. Effective copywriting involves crafting concise and clear CTAs, guiding users toward desired actions, whether it’s liking, sharing, commenting, or clicking a link. Visual elements play a significant role. The text should complement images or videos, enhancing their impact. Additionally, considering that most users view content on mobile devices, texts should be optimized for easy readability on smartphone screens.

Email Copywriting

Email copywriting is the process of composing emails aimed at effectively engaging with both existing and potential customers. These emails may include product announcements, special offers, and event invitations. The primary goal is to maintain audience attention and encourage further actions, such as making a purchase, registering, or even opening the email in the first place. Emails may be part of a long nurturing campaign to move a customer along a sales funnel to eventually make a purchase (conversion).

Effective email copywriting hinges on the ability to personalize messages, create clear and compelling calls to action, and ensure regular communication with the audience. Here are a few successful examples:

Everlane

Everlane’s email marketing is known for its minimalist design and focus on transparency. Their emails highlight new collections, production insights, and sustainability efforts. They use clear calls-to-action like “Shop Now” and “Explore Our Collection” to drive engagement.

Red Bull

Red Bull’s email marketing stands out with its creativity and dynamic approach, perfectly aligned with their brand image. The company’s newsletters are notable for their vibrant, rich design that captures attention and engages recipients.

Each email is filled with timely updates on upcoming events, competitions, shows, and sponsorship projects organized or supported by the company. The use of bold and energetic calls-to-action, such as “Join Us,” “Watch Video,” or “Learn More,” is aimed at prompting immediate responses and enhancing interaction with the brand.

Netflix

Netflix is known for its personalized emails that recommend movies and TV shows based on user preferences. An example subject line: “New releases just for you, [Name].” This not only grabs attention but also increases the likelihood of the email being opened. Inside the email, users find a curated selection of content with brief and engaging descriptions, encouraging them to return to the platform.

Grove Collaborative

Grove Collaborative’s email marketing features a clean, eco-friendly design that aligns with their brand values. Their emails highlight product recommendations, special offers, and sustainability tips. They use personalized content and clear calls-to-action such as “Shop Now” and “See Our Picks” to engage subscribers and drive conversions.

Amazon

Amazon frequently uses subject lines like “Deals you’ll love” or “Your wishlist is waiting.” These are straightforward and motivate users to open the email to avoid missing out on a great offer. The emails include personalized recommendations based on previous purchases or browsing history, which enhances the likelihood of conversion.

Technical Copywriting

Technical copywriting requires an in-depth understanding of specific fields such as IT, engineering, medicine, and other scientific disciplines. Precision and detail are crucial here. The copywriter’s task is to present information in a way that is both accurate and accessible to the target audience, regardless of their level of expertise.

Creating texts for technical subjects often involves simplifying complex concepts. This is achieved through the use of analogies and step-by-step instructions that make the material understandable and useful. Adhering to industry standards and norms is essential, as errors in terminology or inaccuracies can have serious consequences.

Technical copywriting also demands continuous updating of knowledge due to rapid technological advancements and changes in industry standards. Copywriters need to stay current with the latest trends to produce relevant and accurate texts. Clear structure and logical presentation of information enhance readability and make the content accessible even to less experienced readers.

PR Copywriting

PR (public relations) copywriting focuses on creating texts that help shape and manage the reputation of a company or brand. This includes writing press releases, official statements, articles, and other materials that contribute to building a positive image in the eyes of the public and the media. These texts play a key role in shaping public opinion and strengthening trust in the brand.

Several additional aspects are important in PR copywriting

Strategic planning

PR copywriting requires a strategic approach. Texts should be part of a broader PR strategy aimed at achieving specific goals, such as increasing brand awareness, managing crisis situations, or promoting corporate initiatives.

Audience adaptation

Materials need to be tailored to the target audience, including media, bloggers, consumers, and business partners. These various groups may perceive information differently, and PR copywriters must consider these differences when writing texts.

Timeliness and relevance

Effective PR copywriting requires prompt responses to current events and trends. Freshness and relevance of information increase the chances of publication and positive reception.

Message consistency

All PR materials should maintain a consistent style and tone that aligns with the company’s image, similar to brand consistency, as discussed above. This ensures message uniformity and strengthens the corporate image.

Monitoring and analysis

Effective PR copywriting involves monitoring public and media reactions to published materials. Analyzing responses helps adjust strategies and improve future copies.

UX Copywriting

UX (user experience) copywriting focuses on creating texts that enhance user interaction with digital products. These texts are used in app interfaces, on websites, and with other digital platforms. Their main task is to be clear and concise and to facilitate intuitive user interaction with the product. Because of this, UX copywriting entails fitting content into a limited space, such as a box or button on a website that has already been designed.

Effective UX copywriting helps users easily find necessary information, complete tasks, and make decisions. Therefore, using clear and friendly language is a must. Good UX copywriting improves the overall user experience by reducing frustration.

Here are some examples:

Airbnb:

• Example: When searching for accommodation on Airbnb, text such as “Enter your destination” and “Select your check-in and check-out dates.”
• Why it’s effective: Such text prompts help users easily navigate and perform searches with minimal effort.

Spotify:

• Example: In the Spotify app, text like “Find your next favorite song” and “Create your own playlist” guides users towards actions they can take within the app.
• Why it’s effective: These text elements help users understand how to use the app to achieve their goals, enhancing their interaction with the product.

Duolingo:

• Example: During language learning, Duolingo uses encouraging messages such as “Great job! You’re learning a new language” and “Keep up the good work.”
• Why it’s effective: Motivating and positive messages support the user, creating a positive experience and encouraging them to continue their learning journey.

Product Description Copywriting

This type of copywriting focuses on creating text that describes goods and services. Such descriptions should be detailed yet appealing to stimulate a purchase.

The best approach to product copywriting is to think about your customers. This means appealing to their desires, addressing their problems, and clearly explaining how your product meets their needs.

When describing your product, focus on the benefits, not just the features. Here is an example of product descriptions from GetACopywriter:

B2B Copywriting

B2B (Business-to-Business) copywriting focuses on creating texts for companies that sell their goods or services to other businesses. Unlike B2C (Business-to-Consumer) copywriting, which targets individual consumers, B2B copywriting requires a professional approach with an emphasis on business value. The texts should be substantive and focus on solving specific problems and needs of the target audience, providing clear arguments and data to support the benefits of the offer.

Effective B2B copywriting demonstrates how a product or service can improve business processes, increase profits, or enhance efficiency. It’s important to highlight the return on investment (ROI) and the long-term value the offer brings. The texts should be tailored to the specific needs of the business, be informative and well-argued, to help potential clients make an informed decision.

Conclusion

Copywriting is a diverse and dynamic field that requires not only proficiency in language but also a deep understanding of audience psychology, the nuances of various communication channels, and business objectives. Regardless of the type of copywriting, the key task remains the same: to create texts that attract attention, persuade, and prompt action. In a highly competitive market, the ability to stand out and effectively convey a message becomes critically important. Therefore, successful copywriters continually refine their skills, adapt to changes in trends and technologies, and seek new ways to impact their audience to ensure maximum effectiveness of their texts and meet client needs.

Marketing copy is how a company communicates with its audience. Good writing inspires the audience to engage with your business. Also, it helps explain how you are different from other businesses in your industry.

The right words can get potential customers to take action. You can inspire them to buy, hire you, or sign up for a newsletter.

The best way to learn to write good copy is to look at excellent examples. Reading quality copywriting will show you what works. It will help inspire you to pen your own outstanding content.

In this article, we will share examples to give you an idea of how to craft compelling marketing text.

What Makes Great Marketing Copy?

Copywriters’ approaches can vary. Some might use humor, and others could appeal to emotion. But, all examples of marketing writing will have certain traits. Here are five characteristics you will usually find in excellent advertising content.

• It’s clear. The writing communicates the message quickly and without complicated words or explanations.
• It connects with emotions. The text makes a deep connection. This could happen with humor, empathy, or a shared desire.
• It speaks to the audience. It highlights the audience’s needs, desires, and pain points. And, it offers solutions specific to the readers.
• It’s persuasive. Great copy outlines the benefits of a product or service. It does this in a way that gets the reader to believe in your company. And, it convinces them to act on that belief.
• It’s unique. Quality writing makes your brand stand out. It stresses unique selling points and has a specific tone and voice.

The industry or topic may be different, but all good copy has these traits.

Examples of Effective Marketing Copy

It’s always helpful to see marketing copy examples for different types of writing. With these samples, you can learn how to apply the different characteristics of good copy in the real world. 

Here are examples of five different types of marketing copy. 

Engaging Social Media Ads

Social media ads typically try to drive interactions. They are designed to get readers to engage with content or click through to the company’s social media page.

The writing needs to be short and concise. It can contain emotional appeals or promise to solve a problem. But, the content can’t get too wordy or long-winded. 

Here are some examples of excellent social media advertisement writing. 

• Spotify Facebook Ad

“Roots run deep. Listen now to the Homegrown playlist on Spotify. Featuring @dylangossett”  

This ad is short, but it appeals directly to a specific audience. It uses three words to catch the reader’s attention. Then, it offers a call to action. The text also mentions a specific artist. This detail will appeal to fans of the artist and the genre. In other words, it targets a specific group of people who are likely to take action. 

Airbnb Facebook Ad

“If you want to find an Airbnb you’ll love, just look for Airbnbs that other guests love. Introducing Guest Favorites.” 

This ad has an emotional appeal. Also, it indirectly mentions a problem: not knowing if an Airbnb is actually good. It is able to make the pitch and offer a solution in only two sentences. This ad highlights the importance of short text and clear wording. 

Compelling Landing Page Ads

Landing page copywriting needs to catch readers’ attention. It has to give them a reason to keep reading. The text has to keep the audience engaged throughout. 

Though landing pages can be longer than social media ads, they need the same qualities. They should appeal to emotion and be clear.

Landing pages also have to focus on value propositions. The content should explain why the product or service is different or better than other options. This serves as a setup for the final call to action (CTA). A good CTA is essential for getting readers to act on the offer. 

Here is an example of an excellent landing page ad. 

Asana Landing Page

Project management platform Asana has an excellent landing page that highlights its features. The copywriter starts by explaining why it’s a valuable tool. “Make more time for the work that matters most.” They mention that “Asana is the work management platform teams use to stay focused on goals, projects, and daily tasks that grow businesses.” 

This section clearly explains the value of Asana. It also relies on visuals and boxes for each feature and benefit. The content is easily scannable. Page visitors can see the benefits that are relevant to them without reading the entire text. 

The landing page goes on to talk about other benefits. It includes a study that ranks Asana higher than its competitors. It ends with a tagline “Get better work done” and a CTA to sign up for a free trial. 

The CTA is especially effective because it’s short. It stands out due to its button design, which makes it clear where readers need to click. Most importantly, the “Try for free” text explains that there is no risk to take Asana for a test drive. 

Persuasive Email Campaigns

Email campaigns give you a chance to personalize marketing copy. People are on the lookout for spam in their inboxes. All marketing emails MUST have two qualities to avoid getting deleted. 

First, they need to be personalized. You need some information on the recipient’s interests. Perhaps they signed up for an email list or made a purchase in the past. You need to highlight the interests early in the text. 

Second, you need a clear and compelling subject line. This will do two things. It will catch the reader’s interest and get them to open the email. Also, it will show them that your email offers value and isn’t spam. 

Avoiding the spam folder is just the first step. Once they open the email, you have to deliver on the subject line’s promise. Good marketing emails focus on the benefits and value of the product or service. The copy explains these advantages and relates them to real-world problems or pain points. 

Loft Marketing Email

The Loft sent an email to people who expressed interest in learning more about them. It included the headline “Happy Inbox, Happy Life.” It proceeds to make a value proposition. “We want to send you style news that you can actually use.”  

The CTA is an invitation to manage email preferences. This email is effective for learning more about readers’ interests. Loft can then send them targeted emails based on the settings they enter. 

Impactful Product Descriptions

Product descriptions explain the key features of an item. The copy also details the benefits and value. Here’s why this is important:

• It provides clarity. If your descriptions are clear and to the point, readers will easily understand the benefits and features. 
• It builds trust. Readers are wary of descriptions that oversell or overpromise. Straightforward copy helps consumers see you as reliable and honest. 
• It helps you stand out. Focus the writing on unique selling points (USPs). These are things that set your products apart from the competition. 

You can mention the needs or pain points that the product addresses. You don’t want to be too wordy, but a short appeal to emotions or senses can be useful.

Good descriptions are often scannable. They have bullet points or single lines so readers can find the main benefits quickly.

Wandering Bear Coffee Description

This company focuses on highlighting benefits in a fun way. It begins with “strong as a mother” to explain the coffee’s taste. It mentions the USPs “100% organic, roasted in small batches in Brooklyn, NYC.” 

Finally, the description mentions the packaging, which preserves freshness. 

Asphalte Perfect Jumper Description

The Asphalte Perfect Jumper uses merino wool. The description highlights the breathable qualities of the wool before explaining that “it’s the MVP of the wool world.” 

Memorable Taglines and Slogans

Slogans and taglines can help your ad grab readers’ attention. Good marketing writing has single lines that are short but very impactful. The right text can become a part of your brand and company identity. 

Here are examples of the most effective slogans and taglines.

• BMW: “The Ultimate Driving Machine.” This tagline points to the German cars’ superior performance and luxury. 
• M&M’s: “Melts in Your Mouth, Not in Your Hands.” This text uses humor to highlight the unique shell covering the chocolate candy. 
• L’Oreal: “Because You’re Worth It.” The beauty product maker appeals to the emotions of its target audience. It brings to mind ideas of self-worth and being empowered. 
• Nike: “Just Do It.” This slogan is simple and relatable. It focuses on the idea of taking action. 

Taglines are often the shortest form of marketing copy. But, they can take the longest for copywriters to craft because the message must be clear. 

How to Create Inspiring Marketing Copy Yourself

Examples can provide inspiration. How can you translate this into creating your own excellent marketing copy? A lot of marketing writing involves multiple drafts. You need to fine-tune the work and get feedback. With enough effort, you’ll be able to craft your own inspirational descriptions, emails, and landing pages. 

Dedicated copywriting tools, like HubSpot’s Campaign Assistant, are also handy here, especially when crafting cross-channel copy for the same marketing campaigns. In short, these tools let you generate copy for ads, landing pages, and emails within a few clicks. This ensures your messaging remains consistent across multiple touchpoints. They boost productivity and make your job a little easier.

Still, don’t treat AI-generated texts as finalized copy. They are more like first drafts to kick-start your creative juices and bypass writer’s block. Make sure to edit and refine them with your own personal touch.

As you get started, there are three specific areas to focus on. These can help you avoid common mistakes and reach a higher level of writing faster. 

Here are tips for focusing on your audience, crafting inspiring copy, and writing effective CTAs. 

Understand Your Target Audience

Understanding your audience is essential for writing good marketing copy. You must know what your readers are struggling with and what they really want. Then, you can explain to them how your product or service gives them the solution they’ve been looking for.

This approach is logical. You show that you understand their problem and have the means to solve it. It also helps you connect emotionally. It shows that you know the reader’s pain points and sympathize with them.

Readers will begin to trust you if you focus on their needs. They will see you as offering a solution, rather than selling a product. You’re on their side, and you are not just another marketer pushing them to buy something.

How do you achieve this connection?  

• Use customer-centered language. Speak to the customer’s needs rather than the product’s features. Focus on solving the problem or addressing the pain point. A simple example might be saying, “You’ll never have to worry about downtime with our 24/7 support” instead of just listing “24/7 support” as a feature you offer.
• Write from the customer’s point of view. Detail the audience’s challenges or pain points. Use phrases like, “We know how frustrating it can be when….” This type of copy focuses on problems and solutions rather than making a hard push to sell.
• Focus on emotion. People often make decisions based on emotion. Tap into emotions like fear, excitement, or relief. Write about how your solution will make life easier, reduce stress, or bring joy.
• Use stories. Storytelling makes it easier for your audience to connect with you. For instance, you could tell customer success stories. These tales will show how your product has positively impacted other customers.

These tips can help you craft copy to connect with your audience.

Focus on Benefits, Not Features

Listing benefits is another way to focus marketing copy on customers. Rather than simply telling the audience about features, you focus on the improvements they’ll experience in their lives. 

The following tips will help you achieve this type of customer-centric copy.

• Always turn features into benefits. For each feature, ask yourself, “So what?” How does this feature help the customer? For example, a product has a long battery life. This is a feature. What’s the related benefit? Customers spend less time worrying about charging and more time enjoying the product.
• Use “you.” Speak directly to the customer by using the pronoun “you.” This makes your copy feel more personal. Also, it helps customers see themselves enjoying the product’s benefits. For example, instead of “Our software automates bookkeeping,” you might say, “You’ll save hours by automating your accounting.”
• Include emotional benefits. Write about emotional outcomes. For example, explain how your product can bring peace of mind. Mention how it can lower stress or provide entertainment.

Use real-world examples to help show benefits. For instance, you can explain how a product saves time that readers can spend on more important things, like family or passions. 

Use Strong Calls to Action

Without a strong CTA, the most persuasive argument might not bring results. The call to action needs to inspire readers to take the next step. Just as importantly, it should show them HOW to take action. 

Here are strategies for writing strong CTAs. 

• Be very clear. A CTA should clearly say the action the audience should take. Use straightforward terms like “Buy now” or “Download your free guide.” These statements ensure readers know exactly what to do next.
• Create urgency. Encourage immediate action. You can use time-sensitive language like “Limited Time Offer,” “Act Now,” or “Don’t Miss Out.” This approach inspires readers to act quickly instead of waiting.
• Minimize risk. Some readers might hesitate. You can keep these people on board by talking about risks in your CTA. You can use words like “No Obligation” or “Free Trial” to get hesitant people to take the next step.

Finally, CTAs should stand out visually. Use bold font, different colored text, or buttons. These ensure readers will get the message and know exactly where to click or sign up. 

Key Takeaways from the Best Marketing Copy Examples

You should understand the characteristics of good marketing copy. Look at examples of effective ads and marketing content to get inspiration. These examples highlight the importance of good slogans and audience-centered content. 

With these samples and this knowledge, you can start crafting your own marketing content. It will take effort. But the sooner you get started on your first draft, the faster you will improve and the sooner you’ll see results.

Updated for 2025

Are you thinking of outsourcing content writing for your blog, business website, or social media channels? Well, you have plenty of outsourcing options to choose from.

Over the past decade or so, content has become a key strategy in driving organic online traffic, marketing products and services, and spreading brand awareness. Even today, content marketing is king. Given the growing demand for content, freelance blogging and outsourced content writing have surged in popularity.

However, navigating the world of content outsourcing is not always easy. You probably have pressing questions like:

• How much does it cost to hire a writer?
• What kind of writer do I need?
• How can I be sure I’m hiring a skilled professional?
• Where do I find competent and willing content writers?
• Can an outsourced content writer really engage my audience?
• How do I go about outsourcing content?

The answers to these questions all come down to your content needs and outsourcing approach. Everything will become clear once you familiarize yourself with the available options for outsourcing content creation. Understanding what’s out there puts you in a better position to choose a content writing outsourcing service that matches your needs.

What Is Content Writing Outsourcing?

Let’s first get the basics out of the way. What does it mean to outsource content writing?

Outsourcing content writing involves hiring a third party, such as a freelance writer or content agency, to create copy for your blog or website. This may include planning, writing, optimizing (for SEO), editing, proofreading, publishing, and updating web, blog, or social content.

An outsourced content agency or writer can handle everything to do with content. That way, your team can focus on other more important tasks.

Benefits of Outsourcing Content Writing

Here are five reasons why it is better to outsource content writing than handle it in-house:

• Unlimited expertise: Outsourcing gives you access to a large pool of talented content creators. You can even hire writers specializing in particular niches or types of content. Tapping into such expertise ensures professionally written, high-quality content that elicits the desired results.

• Cut cost: It might seem counterintuitive, but hiring external content writers is actually cheaper than handling content internally. Retaining in-house writers can get expensive fast. And even without a dedicated team of writers, creating content would still use up valuable company time and resources.

• Easy scalability: Content outsourcing conveniently scales with your fluctuating demand for content. You can instantly ramp up or downscale content production at any time. This means you’ll always get the content volume you need.

• Save time: Creating content takes quite a lot of time. Outsourcing content writing saves you that time, allowing you to concentrate on core business activities.

• Bring fresh perspectives: Outsourced writers bring an outsider’s fresh insights and perspectives to any subject matter. That’s a great way to enrich and diversify your content so it reaches a broader audience.

Should You Outsource Content Writing?

Outsourcing is the way to go if you’re looking for an affordable, flexible, and rich source of high-quality content. Why overburden your internal team or hire more personnel to write content when you can get quality-guaranteed content from already established writers—and for just a fraction of the cost?

So, yes, you should outsource content writing. It’s arguably the best way to get deeply engaging and impactful content.

How to Outsource Content Writing

There’s a method to outsourcing content writing. Here’s a step-by-step guide to effective content outsourcing:

Identify Your Goals

First things first, why do you need content? Perhaps you need content to boost lead generation, increase your website or in-store traffic, improve your SEO performance, spread brand awareness, or drive thought leadership.

Knowing your content goals will help you determine the kind of content you need and communicate that to potential content creators. It will also ensure that your outsourcing decisions align with your content strategy.

Determine the Type of Writer You Need

Different types of content require different sets of writing skills. The ideal writer will depend on the specific kind of content you need. Common types of content writers include:

• Blog writers — Specialize in engaging and informative articles for blog readers
• Copywriters — Produce marketing, promotional, and sales copy
• Webpage writers — Write heavily branded content for web pages
• Technical writers — Handle in-depth content like user manuals, white papers, and product specifications
• SEO writers — Write content optimized for search engine visibility and ranking
• Social writers — Produce content for social media posts

Calculate the Content Volume

How much content do you need? It’s important to determine the number of articles, posts, copies, or white papers you need over a given period.

Take blogging, for example. A blog needs at least four new posts a month to stay active; that’s one article per week. But the more you post, the better. A high frequency helps keep readers interested in the blog. Also, the more blog posts you publish, the higher the blog’s SEO performance.

However, you have to be realistic when setting the content volume. Consider the resources needed to produce high-quality content. For example, it would be impractical to expect a finished article daily for complex topics requiring an expert approach.

One way to figure out content volume is by looking at competing blogs. Find out what your competitors are doing right and apply that to your website.

Decide the Length of Your Content

Simply writing and publishing an article is not enough to attract readers and rank in search engine results pages. You must follow specific guidelines, one of which has to do with the content’s length.

The ideal length will depend on the kind of content you want to write. White papers, for instance, range between 2,500 and 5,000 words a piece. Product descriptions should be 200-400 words. And for blog posts, we recommend 1,000 to 1,500 words, depending on the topic’s complexity.

If you’re not sure how long your content should be, just do a quick Google search of the topic in question. Average out the word count of the top-ranking articles, and there’s your answer. Also, check competitor websites to get an idea of the expected content length in your niche.

Don’t Forget About SEO

Your content must be SEO-friendly to have any chance of appearing on the coveted first pages of online search results. Optimizing content for search engines involves tuning the content for maximum relevance and visibility.

Here’s what goes into creating SEO-friendly content:

• Research keywords

A keyword is a word or phrase that internet users may input as a search term for your content. Keyword research is all about finding the most likely search terms for a particular piece of content. Besides being related to the content, you want keywords with a high search volume and low competition.

• Cite keywords

Once you’ve found your keywords, ensure they are incorporated naturally and appropriately into the material. Mention each keyword just a handful of times in the main text body, subheadings, and title tag.

• Arrange the material in a flowing structure

Create well-structured text with clear formats, headings, paragraphs, and neatly placed media. Ensure it’s as easy as possible for readers to follow. Similarly, a well-flowing structure makes it easier for search engines to understand what the content is about.

• Choose an appropriate URL

A URL is basically a web address pointing to an online resource. While the URL is not an innate part of the article, it does influence SEO. Write a URL that best describes the content and ideally features 3-5 carefully chosen keywords.

• Write optimized meta title and description

Meta titles and meta descriptions do not appear on the web page itself but in search results. They are concise snippets that help search engines understand the content’s topic and focus.

• Add internal links

Add a few links that point to other pages or resources on your site. These help users find additional or related information quickly while improving the site’s navigation. Also, search engines rely on these links to find, index, and understand your web pages.

• Manage backlinks

A backlink is a link on another website pointing to your site. The more backlinks you have from authoritative sources, the better your SEO performance. You can integrate backlinking into your content strategy through techniques such as guest posting.

SEO might seem daunting, especially for those without prior experience in writing and optimization. If that’s the case, all the more reason to hire a professional writer. Leave it to experts who can handle all the nitty-gritty of SEO.

Set a Budget

While outsourcing is the more cost-effective way of generating content, cost is still a significant consideration. So, how much do you want to spend on content outsourcing?

The cost of outsourcing content is not set in stone. It varies widely depending on the content’s complexity, the choice of writer, and the amount of material needed. For example, a long-form article (1,500+ words) will cost more than a 300-word product description. Also, you must consider whether to pay a premium for top-tier writers or go for more affordable solutions.

Keep in mind that you get what you pay for. The cheapest solution is not always the best option. In other words, do not compromise quality to save money.

Choose the Right Content Outsourcing Partner

Next, choose a content outsourcing solution that matches your content goals and needs. You have three main options when it comes to content outsourcing partners:

Freelancers

A freelance writer is an independent writer for hire. Freelancers offer a wide range of expertise and great outsourcing flexibility. They can also be a cost-effective content outsourcing solution, especially for small projects or when working with a tight budget.

If you have a one-time project with minimal requirements and a bit of time to vet candidates, freelancing might be the option for you. You can find ready-vetted and rated freelancers at popular job boards and talent marketplaces such as:

• Upwork — Has a large pool of talented and highly skilled writers. There are thousands of writer profiles ranging from beginners to experts. You can work with any writer directly or post a job request and await proposals from interested freelancers.

• Fiverr — Like Upwork, Fiverr has a large and diverse talent pool. You can engage writers individually through their “Gigs” or post job offers too. The platform also offers premium business solutions for those wanting vetted freelance talent.

• Freelancer — Here, you can hire freelance writers by skill, location, or language. Freelancer is best known for its competitive rates, ideal for small-budget projects.

Content Marketing Agencies

Content marketing agencies outsource content writing services, including content planning, creation, editing, distribution, SEO, updating, and more. They provide comprehensive content outsourcing solutions tailored to each client’s needs, which is ideal for businesses looking to meet their high content demands using a hands-off approach.

Moreover, content agencies typically handle the entire outsourcing process. You don’t need to spend valuable time searching, vetting, or engaging individual writers—that has already been done for you. The agency offers a seamless end-to-end content outsourcing experience.

In addition to writers, most content marketing agencies have diverse teams of graphic designers, SEO experts, and marketing specialists, all working together to meet all your content needs under one roof.

Social Media

Social media platforms such as LinkedIn, Twitter, and Facebook are another great way to outsource content writing. You can post requests to connect with content creators within and beyond your social and professional circles.

For example, on Twitter, you can use hashtags like #hiring and keywords such as “content writer,” “freelance writer,” or “[Expertise] writer” when looking for talent.

Test Several Candidates

Before committing to a long-term outsourcing partnership, try out several candidates. Start by requesting short projects or trial articles and note each writer’s performance in terms of:

• Overall quality
• Writing style
• Adherence to guidelines
• Punctuality
• Responsiveness
• Availability

Doing this will help you identify the most fitting outsourced content writing service for your needs.

Onboard the Best Candidates

Once you’ve selected your outsourcing candidate, onboard them immediately. The onboarding process will depend on the outsourcing solution. For content agencies, onboarding may include creating an account, consulting with an account manager, and granting content management privileges.

Onboarding basically means defining the nature and scope of your outsourcing partnership. That generally involves setting expectations, obligations, and success metrics.

Best Practices for Working with an Outsourced Writing Team

Content outsourcing is a give-and-take partnership—both parties have a role to play. As the outsourcing client, this is what you must do to ensure effective collaboration:

Establish Clear Communication

Effective communication is the heart of successful content outsourcing. Start by establishing an open and reliable means of communication. And enhance that communication by:

• Checking in regularly. Arrange frequent meetings, calls, or chats with the outsourced team to discuss progress, updates, and any emerging concerns. Doing so should keep everyone on the same page.
• Implementing project management tools. Virtual workplace tools such as Trello, Slack, and Asana are handy for streamlining communications and collaborations between writing teams. They are great for connecting team members, tracking progress, and sharing information.
• Defining expectations clearly. Ensure you always articulate each project’s deliverables, constraints, and goals. For instance, provide detailed content briefs and good examples illustrating the desired outcome. That should help avoid misunderstandings and confusion.

Create Content Briefs

A content brief basically describes the general requirements for a particular project. A good content brief includes:

• Project scope. The overall scope outlines the objectives, topics, themes, and perspectives to cover. It tells the writer how deep and from which standpoint to explore the subject matter.
• Target audience. The writer needs to know the copy’s target audience in order to write content that resonates with your readers. Describe the target readers—demographics, preferences, occupation, interests, income, etc.
• Key message. Specify the main message to relay in each project. This should be the key focus throughout the write-up.
• Specific requirements. These are your specified keywords, deadline, sources, word count, format, structure, tone of voice, etc.

Provide Detailed Feedback

Provide detailed feedback for every outsourced piece. Let the writer know what they’re doing right and what they’re getting wrong. Helpful writer feedback needs to have the following:

• Specific points. Point out the specific areas that work well and those that need improvement. Ensure the feedback illustrates distinct and actionable details.
• Constructive criticism. Rather than just pointing out the problems, offer helpful suggestions for improvement. Help the writer understand how to refine their work and meet your expectations.
• Positive reinforcement. Express appreciation where appreciation is due. Acknowledge and praise writers for excellent work. Positive reinforcement motivates writers and creates a positive working environment.

Be Thoughtful About Deadlines

Working out deadlines is crucial when outsourcing content. It’s a delicate balance between getting content on time and ensuring quality.

• Set realistic timelines. Allow the writer enough time to work on each piece. Set deadlines that account for the project’s complexity, expected quality, and the writer’s availability.
• Account for revisions. Ensure there’s adequate time for reviewing and revising content. For some projects, it might take a couple of iterations to get from the initial draft to the final edit.
• Communicate changes. Sometimes, deadlines must be adjusted due to unforeseen changes or briefing errors. In such a case, communicate the change promptly to avoid a last-minute rush.

Final Thoughts

Crafting high-quality content requires skilled writers. But if hiring full-time writers isn’t practical or feasible, outsourcing can be an excellent alternative.

Look beyond hiring individual writers. Consider content marketing agencies that offer more comprehensive outsourcing services. An exhaustive content approach is not only simpler but also ties in with your broader online marketing strategies.

Try various outsourced content writing services to find the best fit for your content needs. And remember, while quality content often comes at a price, the return on investment more than makes up for the cost.

Best B2B Copywriting Strategies: Maximizing Conversion

From consumer-facing operations to corporate communications, copywriting is an essential part of business. Good copy is especially important in the business-to-business (B2B) sector. It provides context for products and services laying the groundwork for successful relationships.

In this article, we’ll take a long look at B2B copywriting and why it’s so important. Once we explain the essence of business content, we’ll review its benefits and discuss key copywriting strategies. If you sell products or services of any kind to other businesses, professional copy is key.

The following stats highlight the importance of content in this sector:

• The global B2B e-commerce market was worth US$7,907.07 billion in 2022. Annual growth of 20.2% is forecast from 2023 to 2030.
• Almost 3/4 of all buying decision-makers in this sector are millennials. This generation expects personalized high-value content.
• In the B2B sector, 91% of all marketing professionals use content marketing.

What is B2B copywriting?

Copywriting is about using words to persuade and influence people. Depending on the nature of the copy, you may wish to drive a specific action or promote your business as a whole. B2B copywriting is the act of writing copy for consumption by other businesses. Different messaging can be used to inform readers, promote products, and build your brand.

Examples of B2B copywriting include marketing material for brochures, technical copy for manuals, and promotional copy for marketing campaigns. Nowadays, a lot of copy is shared online, including website articles, blog posts,advertising,and social media content.

Online copywriting is a growing concern for many businesses. Everything from email marketing to social media and website creation falls under this banner. More often than not, B2B transactions involve electronic commerce via specialized websites. From brokering sites to industry portals, these platforms also demand professional copywriting services.

Copywriters use both creative and technical skills. They talk to customers, promoting products and building brands.Copy created for businesses needs to be engaging, informative, and capable of driving market action.

The benefits of quality B2B copywriting strategies

As mentioned above, B2B copywriting fulfills a range of marketing purposes. Depending on where the content is published and what it’s about, it can be used to educate readers and promote various business offerings. B2B copywriting has many benefits like generating awareness, attracting leads, or finalizing sales.

With B2B copywriting strategies, you can:

Increase brand awareness

B2B copywriting helps to boost brand awareness. Not all copy is directly related to products and services, with content often about building the brand. From “About Us” pages to product sheets, professional marketing copy helps to build authority and confidence.

Attract new customers

Good business copy helps to attract new corporate customers. If you want to appeal to other businesses, you need to present a trustworthy image. B2B copywriting sets a professional tone using industry terms and persuasive language to build confidence and trust with the market. Good copy informs readers of products and services and establishes the brand within the wider market.

Enhance customer retention

Regardless of your industry sector, repeat customers are essential to every business-facing company. Marketing copy allows regular engagement, which breeds familiarity and promotes customer loyalty. B2B copywriting communicates shared values and sets up relationships between companies.

Boost conversion rates

B2B copywriting informs and assists customers, boosting conversion rates by influencing purchasing decisions. The marketing appeal of good copy is undeniable. It can be used to target fresh leads, engage attention, and transform interest into sales. From keywords to website articles and blog posts, B2B copywriting strategies have a direct effect on your bottom line.

Improve the shopping experience

B2B copywriters produce a range of content for e-commerce websites. Wherever it’s published, good copy helps to support buying, selling, and negotiation online. Copywriting can have a positive impact on the shopping experience. When words are used effectively, you can inform customers and direct online transactions.

7 practices for successful B2B copywriting

Whatever your goals, B2B copywriting requires critical focus and consistent effort. It’s important to adopt a flexible approach, testing your results and making changes as needed. For example, some businesses want to increase sales, while others improve their reputation or build business relationships. It doesn’t matter what you sell — all marketing campaigns need to be optimized based on your business goals.

The following seven B2B copywriting strategies are a great place to start:

Research and tailor content for your target audience

When it comes to content creation, you need to think about your audience. This is particularly true with B2B copy, which is often industry-specific and time-sensitive. From the outset, you need to research your target audience to find out what motivates them.

If you want to convince customers of your brand’s value, you need to speak directly to them. With the following questions, you can identify specific segments of the market and target content especially for them:

• Who is likely to read this content?
• How does it add value to their lives?
• Why do they benefit from reading it?

Clarity is essential when producing business copy. Along with the copy itself, you should pay attention to content structure, headings, metadata, and links. To boost credibility, you should always ensure that your data is correct. Check your facts, reference good sources, and integrate data into your copy to create a believable story. While you don’t have to be afraid of using industry jargon, you need to make sure it’s clearly explained.

Realize the importance of structure and headlines

If you want to generate quality business content, it needs to be relevant and add value. B2B copywriting often involves a top-down process, from the structure of the content to the headlines, text, and marketing links.

Engaging headlines are vital to get readers involved, from the top H1 header to the H2, H3, and beyond. When writing headlines, numbers and power keywords like “exclusive” and “industry secret” can be used to great effect.

Bullet lists make an impression within the body of the copy, balancing key concepts with high-impact negative space. Product specifications, industry statistics, and other numbers can also play an important role.

Use storytelling techniques

Stories are central to the human condition, and they’re a fantastic way to make an impression. Words create connections in the brain as the reader looks for familiarity and meaning. While stories are often associated with creative writing formats, they can be used to great effect in a range of business contexts. B2B copywriters don’t have to be boring. Storytelling is capable of transforming dry information into a rich and engaging narrative.

There are lots of ways to use stories in marketing campaigns. Examples include “About Us” pages, social media profiles, and personalized business copy. You can tell people about your vision and values, introduce your team, and highlight your goals to build an emotional connection. Companies often go to extreme lengths to create an engaging brand narrative.

A range of marketing elements can be used in this context. Examples include print and banner advertising, websites, social media platforms, and industry events.

Leverage data creatively

In the world of business, data is (almost) everything. Whether you operate a physical warehouse or sell specialized components online, using information to your advantage is important. In the B2B sector, industry statistics are often used to assert authority and build trust. While creativity still has a role to play, concrete facts help to make the narrative more believable.

When you present relevant business data, you’re convincing readers through the power of reason and logic. For example, industry statistics highlight market size, product specs build confidence, and internal surveys forecast market trends. Whatever type of data you use, you should always cite reputable sources for the sake of credibility.

Highlight benefits and offer value

Regardless of your location or industry sector, B2B marketing is about highlighting benefits. You need to showcase your products and services in the best possible light. You need to show how they benefit customers and deliver tangible value. When your copy focuses on problem-solving, you’re more likely to create a compelling narrative. There are many ways to create value with B2B copywriting strategies. For example, you can give examples, list benefits, and present your product or service as a viable solution.

Instead of just talking about what your product does, you should construct a persuasive story arc that delivers a solution. There are many examples of B2B brands adopting this benefits-driven marketing approach. For example, Knotel wrote about its pop-up showrooms, where customers could see their new workspaces. HubSpot found another way to add value by creating the text-driven HubBot customer service tool. Kabbage also focused on benefits by informing customers of its faster small business loans.

Optimize content for SEO

When you’re building a B2B company, search engine optimization (SEO) is critical. SEO includes various marketing practices to help websites rank organically in search engines. SEO can help to improve website visibility, drive traffic, and build trust with the market. B2B copywriting strategies use SEO to improve visibility on search engines. When you’re selling products and services to other businesses, this is essential.

When you run a specialized B2B company, niche and industry-specific keywords play a vital role. When you adopt the right keywords, you can reach a highly targeted market segment. Dedicated SEO tools like SEMrush, Ahrefs, and Google Ads Keyword Planner can be used to optimize content. Local and off-page strategies can also be used to boost visibility in key markets.

You can use various SEO tools to discover the right keywords for your business. This stops you from focusing on the wrong terms and wasting time, money, and resources. The following three SEO tools are key:

• The keyword difficulty (KD) score shows how hard it would be trying to rank for a specific keyword.
• Search volume is a metric highlighting how many people are using a particular keyword.
• The cost per click (CPC) is the financial cost of using a specific keyword in an advertising campaign.

When you know what people are searching for, you can choose the right keywords and tailor your content accordingly. To make sure your copy is recognized by the search engines, it’s also important to incorporate keywords into H1-H5 headings. Along with focusing on keywords, you need to produce content that’s relevant to your business and valuable to your readers.

Adopt A/B testing

The world of online marketing is highly complex. There are lots of moving parts, which makes campaigns very difficult to manage. From internal website articles to external industry copy, publishing lots of material in parallel is common. Whenever you adopt a complex B2B copywriting strategy, it’s important to test your results to see what is and isn’t working.

The significance of A/B testing cannot be overstated. First, it’s important to choose single variables when testing. You also need to identify specific goals and create control and challenger pages. You can run tests by creating different versions of a single page. When doing this, you redirect visitors and compare their behavior to see what’s most effective. When you get it right, smart A/B testing can elevate your marketing campaign and save you lots of time and money.

Final thoughts

If you’re involved in the B2B sector, good copywriting is essential to business success. Quality content offers many benefits. It helps to increase brand awareness, attract customers, and improve the shopping experience. Good copy offers advantages throughout the customer journey. It helps to bring in new leads, boost conversion rates, and improve customer loyalty. To experience these benefits, you need to adopt the right practices.

Successful B2B copywriting requires a considered and multi-pronged approach. From keywords and content to testing and review, it’s important to leverage stories and data to your advantage. When you craft valuable content that resonates with your audience and use professional SEO to maximize search engine rankings, your B2B enterprise will benefit for years to come.

If you want to adopt professional B2B copywriting strategies and give your business a real boost, contact our team to find out more.