Increase Blog Readership: 7 Strategies for Sucking In Readers

You have absolutely mastered the English Language and the all-powerful rules and nuances required to be a “good” writer.

Your content is accurate, yet full of amusing anecdotes and relevant quotes.

You’ve got a catchy headline that screams “READ ME.”

…and the crickets are chirping in your comment section.

If this sounds familiar, then you’ve probably worn out your Google-search bar with your desperate attempts to figure out what you’re doing wrong. All the blog posts about “creating stellar content” and “improving your writing with THESE super-simple steps” can’t make up for the fact that you’re writing good stuff… but no one is reading it.

So what’s the problem?

Your readers are SKIMMING right past the good stuff.


blog readership surprise
You spent hours crafting that amusing-yet-educational piece of work, right?

Here’s a secret:

Internet readers SKIM everything before they read it.

Browsers are vastly different from book-readers. When you pick up a book, you start at the beginning, read through to the end, and don’t skip around. When you’re surfing the web, you’re on a mission. The purpose of the visit is finding something, the answer to a question, the solution to a problem… something specific. There’s only one way to do that quickly.

By skipping through the solid chunks of text and scanning titles, subtitles, and other snippets that might indicate that THIS page has what you’re looking for.

What to CHANGE to make Readers STICK AROUND

There is a little trick that those successful bloggers with thousands of followers all have in common, and it’s really (ridiculously) easy to do.

Redecorate your writing.

Yeah, yeah, yeah… sounds crazy, right?

I’m not telling you to do a thing to your writing style. Keep your voice, your anecdotes, and your overuse of the word “like”… whatever you want. I’m not here to overhaul your writing ability. Chances are, if you’re reading this, then your writing is just fine.

In fact, if you follow these tips, your writing doesn’t need to be perfect. No one will notice the occasional typo or grammatical oops if they’re getting the info they want.

Without Further Ado, THE TRICKS

presenting tricks blog readership
1. Break it up and put the important stuff in prominent places. Make your points in the first lines of short paragraphs. Put all the supporting evidence in the middle. Doing this means that the First-Line Skimmers get the main points and not all the “I’m about to tell you” sentences.

2. Press ENTER a lot. Paragraph breaks give the eyes an actual break, make it easier to find your place, and give the skimmers points to jump to and from.

3. Use lists with cool formatting.

  • Bullets
  • Numbers
  • Cute little hearts

It doesn’t matter what tiny icon floats your rubber ducky… just know that even the most impatient skimmers will take a minute to check out such an easy read.

4. Link back to your best stuff. Links to your older stuff are eye-catching and may get people scouring through your blog instead of the next random thing the internet tosses their way. It also makes sure you get some credit and link-backs when someone copy/pastes your post verbatim… these thieving idiots don’t usually think to remove the links when they steal content.

5. Caption photos with important info. Skimmers love photo captions. Put something in them that will make them want to read something less in-your-face.

6. Link to someone else’s good stuff. Sounds counter-productive… but you could get links coming back to you out of the deal, plus you lend your blog some credibility and paints you as a nice, UNSELFISH, knows-his-stuff blogger.

7. Use those formatting buttons generously. See? Wasn’t this blog post refreshingly attractive with its cool bolded phrases, numbered list, and italicized words? Bet when you were skimming through (you know you were), you stopped and went back to actually read it simply because something caught your eye that demanded more.

Tell me all about your bestest and brightest BLOG DECORATING tricks!

Written by Tori F.
I am a freelance writer and photographer with a wild imagination and inspiration in the form of my two minions (my children), a few feline familiars, and a view out my front windows of the wild West Texas canyons.