Business owners, bloggers, and social media enthusiasts often realize that it’s important to blog regularly, engage with social media, answer questions, contribute on forums, and write guest posts. Yet, somehow, these disparate pieces of content don’t seem to work as effectively as they should.
Why, you ask?
Just as work doesn’t seem like fun when you don’t spread passion all over it, we often miss out on essential ingredients to make writing as powerful as it should be. Here are some of those essential ingredients:
The enthusiasm of a child
As adults, we grow up too much for our own good. While we grow, we become unapproachable, too full of ourselves, and completely unsocial. Given that, how do we expect to do well on social media, which demands otherwise?
Take one look at children, and you have everything you need to do content marketing, the right way. Children do what they like with an unbeatable sense of enthusiasm. They play with an abandon, say what they want, ask difficult questions, and they persist until they find answers. They roll in the mud, soil their clothes, smear sauce all over themselves, and they take pride in it all.
In contrast, we approach blogging, posting comments, engaging on social media, and everything else we do with grouchiness. We got to snap off this seriousness.
The generosity of a giver
I’ve always maintained: “givers are the new takers”. The untold secret to wealth, unlimited happiness, and unbounded success comes from your ability to “give before you take”. I don’t mean charity (you can do that if you like, but that’s not what I am saying). I mean, “putting service first”. I mean, “creating value”. Apple is not profitable because it went after your money; it rocks because it creates products that have a high-perceived value. Every great brand out there provides value and then demands money, not the other way around.
The timing of a stand-up comedian
Too many bloggers, business owners, and content marketers are afraid of being themselves, letting hair down once in a while, and generally have fun. Humor comes from observation. How will we observe if we are too busy writing posts, doing research, focusing on SEO, and getting obsessed with Google Analytics? Create as many Intelligence Event alerts as you want, but you won’t be able to do much if you don’t bring in a little “you-ism” into your writing. Whether you are writing for yourself or hiring a freelance writer to do it for you, just being yourself is enough reason for people to like you.
Guts of steel
The Internet allows anonymity, and that could make a lion out of a weasel. You’ll have tons of people getting at your throat for throwing out a controversial opinion, a concept on reverse psychology, a negative review of a popular product (ever tried writing lampooning remarks about how crappy Apple Products are, and then see a flood of comments from pro-Apple fans?).
The trick is to stand the ground. Do not budge. I pray that you write what you mean (and not write because you wanted to create a sensation). Stick with your opinion. I know how much it wrecks you nerves when you have to deal with negative comments, but that’s the way it is.
Live it up. Deal with it.
The charm of a socializer
In a psychological assessment tool called DISC (Dominance, Influence, Steadiness, and Compliance) and also in usual self-awareness theory we discuss a personality profile called as a “Socializer”. People of this personality type have the ability to be spontaneous, quick in decision-making, ambitious, extroverted, and fun-oriented personalities. They are great at persuading people and networking. These traits work for you when you get out there to market your business using content as your primary tool – in all its forms.
Write content to befriend strangers. Educate, engage, contribute, give, and share. Unleash the charm of the socializer and it’s hard for others to ignore your presence.
The essence of a minimalist
I love Minimalists. I was especially intrigued to write about it ever since I read a post John Bardos wrote on his own … “Experience with Minimalism: less Stuff Equals More Experiences”. How do you go minimalistic when you do content marketing? Good question. Here are some ways:
• Start with a minimalistic design for your business.
• Write short, pithy sentences.
• Forget about showing ads on your blog if it’s a company blog. If it’s a magazine or your personal blog, show ads only after you reach certain threshold level when it comes to traffic.
I am only “trying” to be a minimalist. Maybe John Bardos, Leo Babauta, Joshua Fields Millburn and Ryan Nicodemus of The Minimalists, Joshua Becker of Becoming Minimalist can give us some tips on minimalism for content marketing?
The ethos of an honest worker
The last thing I want is to end up on the notorious lists of Chuck Rosseel of Warrior Forum Sucks or on the Salty Droid. Frank Kern, Paul Myers, Allen Says, Mike Filsaime, and Naomi Dunford have all been listed there as scammers.
As a business, you don’t want to be on such lists. Honesty, humbleness, and compliance go a long way in creating sustainable businesses. If you have to put in work any – be it right or wrong – why not do it the right way?
The magnanimity of mothers’ love
No, I am not asking you to “mother” children or your blog readers. of course not. Mothers’ love has an endearing unbeatable level of selflessness about it. Everything they do for you has a taste of that love and selflessness. It’s pure. Period.
Just as a mother would do to her child, your content marketing efforts work like a charm when you focus on doing well to your clients. Stop putting a dollar value on what you do for your readers.
The velocity of an action-addict
Guess what? Magic happens when you take action. The whole world seems to respond. For instance, just blog regularly and seen how some people seem to come out of the blue and connect. Put up that opt-in form and drive traffic and see your list building up. Move around a little, send those emails out, a few Tweets here and there, and then see what happens. You have to move and take action.
Do you have all these ingredients in your content marketing efforts? Are you rocking it as well as you should?