THE CONTENT MARKETING BLOG.

5 Realities In Content Marketing Businesses Should Embrace

Everyone talks about content marketing. Content writers are in business, all right. Yet, businesses struggle to have any content on their websites or blogs. In spite of all the ubiquitous advice on the Internet (including this blog post), the very nature of online business, and the huge demand for content for every business out there [read more…]

7 Examples Of Businesses That Make Content Marketing Work Like a Charm

7 Examples Of Businesses That Make Content Marketing Work Like a Charm

What makes content marketing hard to understand, to implement, and to profit from? It is the fact that it’s a markedly different approach to what worked until recently.Traditionally, businesses have been trained to push messages to customers. In a stark contrast, Content marketing operates on the “pull” principle. It’s premise to attract customers to businesses. [read more…]

9 Essential Ingredients For Effective Content Marketing

Business owners, bloggers, and social media enthusiasts often realize that it’s important to blog regularly, engage with social media, answer questions, contribute on forums, and write guest posts. Yet, somehow, these disparate pieces of content don’t seem to work as effectively as they should. Why, you ask? Just as work doesn’t seem like fun when [read more…]