{"id":12596,"date":"2024-10-29T10:16:31","date_gmt":"2024-10-29T10:16:31","guid":{"rendered":"https:\/\/gacstg.wpengine.com\/?page_id=12596"},"modified":"2025-04-30T14:56:51","modified_gmt":"2025-04-30T14:56:51","slug":"content-strategy-services","status":"publish","type":"page","link":"https:\/\/getacopywriter.com\/au\/content-strategy-services","title":{"rendered":"Content strategy services"},"content":{"rendered":"<section class=\"left_img_container strategy_hero\">\n<div class=\"wrapper\">\n<h1 class=\"main_title strategy_hero_title\">Content<br \/>\nstrategy services<\/h1>\n<div class=\"text_content\">\n<p class=\"text\">Engage the right people with meaningful content, and watch your sales go through the roof. We build content strategies that support long-term growth.<\/p>\n<\/div>\n<div class=\"bottom_btn\"><a data-event=\"StartBookAConsultation\" href=\"\/au\/consultation\" class=\"btn\">Book your strategy call<\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"left_img_container strategy_illustration\">\n<div class=\"wrapper\">\n<h2 class=\"block_title\">Why you need website content strategy services<\/h2>\n<div class=\"text_content\">\n<p class=\"text\">A website content strategy is a roadmap that shows how your site can attract new customers and retain existing ones.<\/p>\n<p class=\"text\"><b>It uses the following factors to turn your website into a powerful sales machine:<\/b><\/p>\n<ul>\n<li>Your business goals<\/li>\n<li>Customer wants and needs<\/li>\n<li>Opportunities in your niche to soar above the competition online<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"strategy_results\">\n<div class=\"wrapper\">\n<h2 class=\"block_title\">Our content strategy services get results<\/h2>\n<div class=\"text_content\">\n<p class=\"text\">Our comprehensive approach is what drives results. Higher rankings.<br \/>\nMore user engagements. And business-changing conversion rates.<\/p>\n<p class=\"text\"><strong>Here\u2019s a look at how we create effective content strategies for our clients.<\/strong><\/p>\n<div class=\" strategy_content\">\n<div class=\"strategy_block strategy_block--first\">\n<h3>Understanding your business and website<\/h3>\n<p class=\"text\">We perform a deep dive to understand your business and target audience pain points and the strengths and weaknesses of your existing website sales funnels.<\/p>\n<\/div>\n<div class=\"strategy_block strategy_block--second\">\n<h3>Conducting keyword research and analysis<\/h3>\n<p class=\"text\">Next, we <span style=\"font-weight: 400;\">analyse <\/span>your existing keyword research. If you don\u2019t have keyword research that can be used to build a strategy, you can use our <a href=\"\/au\/rates\/keyword-research\">keyword research services.<\/a><\/p>\n<\/div>\n<div class=\"strategy_block strategy_block--third\">\n<h3>Evaluating existing website content<\/h3>\n<p class=\"text\">We determine what pages and posts need to be optimised and how the content can be improved. We also offer brief creation services to ensure all existing content is primed for success.<\/p>\n<\/div>\n<div class=\"strategy_block strategy_block--fourth\">\n<h3>Planning and prioritising new content creation<\/h3>\n<p class=\"text\">Our team develops a content plan that prioritises pages with the most profit potential. Our content planning includes product pages and blog posts.<\/p>\n<\/div>\n<div class=\"strategy_block strategy_block--fifth\">\n<h3>Assessing the need for backlinks<\/h3>\n<p class=\"text\">Quality backlinks are a critical part of search engine optimisation (SEO). We assess existing links and make recommendations for <a href=\"https:\/\/epiic.com\/au\/link-building-services\" target=\"_blank\" rel=\"noopener\">acquiring backlinks<\/a> to help your site rank for high-priority keywords.<\/p>\n<\/div>\n<\/div>\n<div class=\"bottom_btn\"><a data-event=\"StartBookAConsultation\" href=\"\/au\/consultation\" class=\"btn\">Book your strategy call<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"strategy_importance\">\n<div class=\"wrapper\">\n<h2 class=\"block_title\">Why is content strategy important for your business?<\/h2>\n<div class=\"text_content text_content_right\">\n<p class=\"text\">Your business might have a beautiful website with an intuitive user interface, clear navigation, and an on-brand aesthetic. But without content that speaks to your audience, that website isn\u2019t going to reach its full potential.<\/p>\n<p class=\"text\"><b>Content strategy is what makes your website generate sales. It creates a thread through every stage of the sales funnel so web visitors are led along a journey. Along the way, it helps to:<\/b><\/p>\n<ul>\n<li>Increase organic traffic by helping your site rank for relevant keywords<\/li>\n<li>Enhance customer loyalty by offering meaningful content<\/li>\n<li>Boost conversion rates by giving site users compelling reasons to buy<\/li>\n<\/ul>\n<\/div>\n<div class=\"text_content text_content_left\">\n<p class=\"text\">Our content strategy services also help with your website\u2019s overall SEO. It improves your website\u2019s structure with new pages and better organisation. We also clear out or create a plan to improve pages that might hinder your site\u2019s performance.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"strategy_marketing\">\n<div class=\"wrapper\">\n<h2 class=\"block_title\">Our other marketing and SEO services<\/h2>\n<div class=\"text_content text_content_center\">\n<p class=\"text\">At Get A Copywriter, our team includes SEO specialists, copywriters, and more. So you can partner with us for all of your digital marketing needs or choose the specific services you want.<\/p>\n<p class=\"text\"><b>In addition to content strategy services, we offer the following:<\/b><\/p>\n<div class=\"flexbox\">\n<style>.blog_block a{text-decoration:underline}<\/style>\n<div class=\"blog_block str_1\">\n<h3 class=\"blog_block_title\"><a href=\"\/au\/rates\/keyword-research\">Keyword research<\/a><\/h3>\n<p class=\"blog_block_text\">We identify the high-value keywords your website should rank for and <span style=\"font-weight: 400;\">organise <\/span>them by priority.<\/p>\n<\/div>\n<div class=\"blog_block str_2\">\n<h3 class=\"blog_block_title\">SEO brief preparation<\/h3>\n<p class=\"blog_block_text\">We build comprehensive briefs including important information to help your content outrank competitors.<\/p>\n<\/div>\n<div class=\"blog_block str_3\">\n<h3 class=\"blog_block_title\"><a href=\"\/au\">Copywriting<\/a><\/h3>\n<p class=\"blog_block_text\">Our experienced writers create SEO blog posts, web pages, and more.<\/p>\n<\/div>\n<div class=\"blog_block str_4\">\n<h3 class=\"blog_block_title\"><a href=\"https:\/\/epiic.com\/au\/link-building-services\" target=\"_blank\" rel=\"noopener\">Link building<\/a><\/h3>\n<p class=\"blog_block_text\">We determine which pages will benefit from backlinks and then design and implement a strategy to attract high-quality links.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"orange_bg strategy_orange_bg\">\n<div class=\"icon_image\"><\/div>\n<div class=\"wrapper\">\n<h2 class=\"subtitle black\">Find out what an <br class=\"mob_br\" \/>effective content strategy<br \/>\ncan do for your bottom line<\/h2>\n<div class=\"single_btn\">\n<div class=\"bottom_btn btn big\"><a data-event=\"StartBookAConsultation\" href=\"\/au\/consultation\" class=\"btn\">Book your strategy call<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Content strategy services Engage the right people with meaningful content, and watch your sales go through the roof. We build content strategies that support long-term growth. Why you need website content strategy services A website content strategy is a roadmap that shows how your site can attract new customers and retain existing ones. It uses<\/p>\n","protected":false},"author":55,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"temp-v2-industries.php","meta":{"footnotes":""},"class_list":["post-12596","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/getacopywriter.com\/au\/wp-json\/wp\/v2\/pages\/12596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getacopywriter.com\/au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getacopywriter.com\/au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getacopywriter.com\/au\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/getacopywriter.com\/au\/wp-json\/wp\/v2\/comments?post=12596"}],"version-history":[{"count":1,"href":"https:\/\/getacopywriter.com\/au\/wp-json\/wp\/v2\/pages\/12596\/revisions"}],"predecessor-version":[{"id":14236,"href":"https:\/\/getacopywriter.com\/au\/wp-json\/wp\/v2\/pages\/12596\/revisions\/14236"}],"wp:attachment":[{"href":"https:\/\/getacopywriter.com\/au\/wp-json\/wp\/v2\/media?parent=12596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}